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Tuesday, October 5, 2010

Ofcom says fixed-line and mobile companies aren't helping disabled customers enough

Ofcom says mobile and fixed-line communications providers need to do more to publicise services for disabled customers. It's just published the results of mystery shopping research that looked at telephone-based and online help available from BT, Orange, O2, TalkTalk, T-Mobile, Three, Virgin Media and Vodafone. Mystery shoppers called on behalf of 'relatives' who were blind or visually impaired, deaf or hard of hearing, had a cognitive impairment or were in hospital long term.

37% of mystery shoppers were provided with information about at least one service available for disabled customers without further prompting. That's an increase from a similar survey in 2006, when a 29% response was noted. However, this figure only rose to 75% after prompting; a significant drop since Ofcom’s 2006 research when 91% of people were offered information about at least one service after being prompted.

Ofcom describes the results as "fairly poor across all the providers surveyed" and says it's discussed the findings of the mystery shopping with the relevant service providers. Further mystery shopping will be conducted in the future, with the threat of enforcement action and a fine if the providers fail to meet their obligations.

[Ofcom advice for disabled consumers]

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Opinion Articles

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Is Google’s new mobile phone distribution model really a big deal for the UK?

Mark Bridge writes:

“Google offers New Model for Consumers to buy a Mobile Phone”. Not my words but those of Vodafone as it announced it was the first operator to bring the new Google phone offer to Europe.

There’s a lot of talk about Google’s online ordering process for its Nexus One smartphone… or ‘superphone’ as the company described it at yesterday’s launch.

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Mobile shopping is worrying... and usually successful

Mark Bridge writes:

I really don’t like to complain. Honestly, I don’t. I’m an optimist. True, I can be a bit of a cynic – but that’s because I like to see things work first time.

So when I saw a headline that said “Shopping via mobile phone causes concerns for consumers”, I wasn’t surprised. Disappointed but not surprised.

And then I looked closer – and I got annoyed. Not annoyed at the companies that make mobile shopping so disappointing. No, annoyed at the organisation that published the report.

Author: The Fonecast
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Is mobile technology too young to predict?

Mark Bridge writes:

“Leave them alone, they’re just kids”

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But, without the benefit of hindsight (or the Star Wars box set, as many would call it), very few people would have expected him to marry his babysitter, fall into a volcano, turn to the Dark Side and end up looking like the late Sebastian Shaw.

Which brings me to the mobile phone industry.

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Did 2009 turn out the way we expected?

Mark Bridge writes:

At this time of year it’s something of a tradition – certainly within the mobile industry – to make predictions for the year ahead. It’s a trend we’ve followed with The Fonecast… and we’ve done reasonably well over the last few years.

We’ll be making this year’s predictions for 2010 in our programme on 23rd December. Ahead of that, I’ve been listening to our last show of 2008 to see what we thought 2009 would hold for us.

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