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Thursday, March 17, 2011

New report says Apple generated 29 per cent of all smartphone revenue last year

Nokia produced the largest number of smartphones last year - but Apple generated more revenue from the smartphone market. That’s the conclusion of a new report from Strategy Analytics. It’s calculated that the smartphone market was worth a total of $99 billion (around £62 billion) in 2010, almost double the 2009 figure.

Apple took 29% of that revenue, followed by Nokia with 20%, RIM with 15% and Samsung with 9%. However, when it came to market volume, Strategy Analytics reckons just 16% of smartphones were Apple devices.

Tom Kang, Director of the Wireless Smartphone Strategies service at Strategy Analytics, said “While smartphones represented just over 22% of the handset market in terms of volume last year, they accounted for more than 50% of the market in terms of revenue. This illustrates how important the smartphone market has become for capturing mobile handset value. Unlike feature phones, smartphone average sales prices have held steady in the $300 range during 2010, bolstered by the introduction of new technology, such as the Retina LCD and AMOLED displays, as well as high speed 1 GHz processors.”

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Opinion Articles

How long can Apple remain torn between two lovers?

Mark Bridge writes:

“Torn between two lovers, feeling like a fool, loving both of you is breaking all the rules”.

Mary McGregor sang those words in 1976 – and Apple would do well to bear them in mind today. Why?  Well, Rick Astley is to blame for it all.

Oh, alright, Rick’s not personally involved. It’s worm-writer ikee, along with the people who’ve followed him in creating security threats for the Apple iPhone. But why am I invoking the lyrics of Mary McGregor?  It’s because Apple has two loves... and it may be struggling to choose between them.

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Everyone’s selling Android phones… but who’s selling Android?

Mark Bridge writes:

Samsung. Huawei. Acer. HTC. Motorola. LG. Toshiba. Sony Ericsson. INQ. Dell. They’re all after a slice of the Android cake. (The Android cake is an éclair at the moment. Not particularly good for slicing. But I digress).

And my, what advertisements we’ve seen. Most recently Motorola has been knocking the iPhone while HTC has been playing with marker pens.

But those ad campaigns are mainly about manufacturers and phones. As you’d expect, really. Not about Android.

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1 paisa for 1 second

James Rosewell writes:

One paisa is equivalent to 1/100 of an Indian rupee. In American dollars, a paisa is worth 0.00022 cents. For the British reading this, that’s 0.00013 pence.

Why is this important?

A company in India called MTS have launched a pay as you go SIM card that allows you to make on-network calls for ½ paisa per second...

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Two mobile operating systems to rule them all

Mark Bridge writes:

Cain and Abel. Price and Andre. Judge Dredd and Rico. History is full of pairings that didn’t work out. Two forces that started off together but ended up trying to destroy each other. And so it could be with mobile phone operating systems.

This week it’s been reported that Nokia will be dropping Symbian from its N-series devices by 2012, favouring Maemo instead.

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Who ya gonna call when the phones go dead?

Mark Bridge writes:

This week there’s a government exercise taking place in London. A number of civil servants and private sector employees are simulating the failure of the UK’s fixed-line telephone network. Called “White Noise”, it imagines a scenario where telephone exchanges are destroyed by a giant subterranean monster that pulls really hard on all those underground cables.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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