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Thursday, October 20, 2011

The future for feature phones isn't as bleak as it first appears

Mark Bridge writes:

With Hallowe’en just around the corner, thoughts turn to the departed... and it would be easy to think that the market for feature phones is in the technological graveyard. After all, Sony Ericsson has recently said it’ll be dropping feature phones from its product range in 2012. But perhaps the battle of feature phone vs smartphone isn’t over yet.

In fact, recent research suggests there’s still plenty of fight in the old dog. Rather like the petrol engine and AM radio, the feature phone appears to be holding on much longer than many people had previously expected.

This news comes from what might appear to be an unlikely source: Qualcomm. The wireless technology company, whose chips are found in the majority of Android smartphones, asked comScore to look at usage of the Brew mobile platform. Brew MP is a mobile operating system - and a Qualcomm product - that’s found on a wide range of devices, including feature phones and mass-market smartphones.

comScore’s research suggests that half of the top ten mobile devices in the United States are Brew devices. Put another way, 40% of feature phones in the USA run the Brew platform. It means there are around 65.5 million Brew MP users in America; almost as many as the total number of US smartphone subscribers (estimated at 70 million).

As well as being a popular choice, the Brew MP also seems to encourage smartphone-like usage and features. 69% of Brew users are on post-paid contracts compared with 39% of non-Brew featurephone owners - and 47% of Brew devices have 3G capabilities, compared to 32% of other featurephones. Overall, Brew subscribers are 22% more likely to use the mobile internet, applications or downloadable content compared to non-Brew feature phones.

And it’s not just comScore predicting continuing high volumes in the feature phone segment. According to Strategy Analytics, 61% of worldwide mobile phone sales in 2014 will be non-smartphones.

What does this mean?  Well, I’d say it means the market for feature phones definitely isn’t dead. Instead, it appears that feature phones are evolving. They’re getting smarter... and may even be living longer!

[Qualcomm blog; comScore research (pdf)]

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Opinion Articles

How long can Apple remain torn between two lovers?

Mark Bridge writes:

“Torn between two lovers, feeling like a fool, loving both of you is breaking all the rules”.

Mary McGregor sang those words in 1976 – and Apple would do well to bear them in mind today. Why?  Well, Rick Astley is to blame for it all.

Oh, alright, Rick’s not personally involved. It’s worm-writer ikee, along with the people who’ve followed him in creating security threats for the Apple iPhone. But why am I invoking the lyrics of Mary McGregor?  It’s because Apple has two loves... and it may be struggling to choose between them.

Author: The Fonecast
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Everyone’s selling Android phones… but who’s selling Android?

Mark Bridge writes:

Samsung. Huawei. Acer. HTC. Motorola. LG. Toshiba. Sony Ericsson. INQ. Dell. They’re all after a slice of the Android cake. (The Android cake is an éclair at the moment. Not particularly good for slicing. But I digress).

And my, what advertisements we’ve seen. Most recently Motorola has been knocking the iPhone while HTC has been playing with marker pens.

But those ad campaigns are mainly about manufacturers and phones. As you’d expect, really. Not about Android.

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1 paisa for 1 second

James Rosewell writes:

One paisa is equivalent to 1/100 of an Indian rupee. In American dollars, a paisa is worth 0.00022 cents. For the British reading this, that’s 0.00013 pence.

Why is this important?

A company in India called MTS have launched a pay as you go SIM card that allows you to make on-network calls for ½ paisa per second...

Author: The Fonecast
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Two mobile operating systems to rule them all

Mark Bridge writes:

Cain and Abel. Price and Andre. Judge Dredd and Rico. History is full of pairings that didn’t work out. Two forces that started off together but ended up trying to destroy each other. And so it could be with mobile phone operating systems.

This week it’s been reported that Nokia will be dropping Symbian from its N-series devices by 2012, favouring Maemo instead.

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Who ya gonna call when the phones go dead?

Mark Bridge writes:

This week there’s a government exercise taking place in London. A number of civil servants and private sector employees are simulating the failure of the UK’s fixed-line telephone network. Called “White Noise”, it imagines a scenario where telephone exchanges are destroyed by a giant subterranean monster that pulls really hard on all those underground cables.

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Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

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They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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