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Monday, January 7, 2013

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star. Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Once again, The Fonecast will be covering all the big news and the innovation from MWC in February. We’ll be doing as much recording and reporting as we possibly can, starting with Sunday night’s pre-show product launches.

We’ll then be editing our interviews and turning them into a series of podcasts that explore the major themes affecting the mobile industry in 2013.

This year we’re offering a new way to get companies and brands in front of the people that matter by providing the proven power of radio without the cost.

Sponsor one of our feature-length programmes (or suggest your own specialist subject) and your business will be named several times during that podcast. Each broadcast will include conversations with a handful of key players from a particular industry segment. If you don’t want to participate as an interviewee, we can incorporate a radio-style advertisement instead.

And, of course, audio sponsorship doesn’t just disappear when the show is over. In contrast to a conventional ad, it’ll remain as part of each sponsored podcast.

Alternatively, if you’d prefer to advertise during the event, we can put banner ads on our site at TheFonecast.com during Mobile World Congress and will credit you as sponsor for our product-focussed MWC podcast that week. The podcast will include either a radio-style commercial or a short discussion about your company.

Unlike video, our audio podcasts are very affordable… and there’s no need for the CEO to iron their shirt, either!

It’s an excellent opportunity for smaller brands to guarantee they’ll be associated with the buzz at Mobile World Congress - and for bigger brands to target professionals within the mobile industry.

To learn more, please send an email to info@thefonecast.com or contact one of the team directly.

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Opinion Articles

Review: CAT Active Urban rugged phone case for iPhone 5 and 5s

Natasha Cooper writes:

As someone who has been through more iPhone screens than I’d like to remember, when I recently upgraded to an iPhone 5s I was keen to keep it in one piece - for a few months at least. Cue the new CAT Active Urban Phone Case, which claims to protect your phones from falls of up to 1.8 meters using a reinforced material that can also be found in protective equipment for motor bike riders.

Author: The Fonecast
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Ovum reveals 2014 will be a year of innovation, disruption, and consolidation in mobile payments

Analyst firm Ovum has published its mobile payment and mobile advertising predictions for this year.

Ovum expects continued technology and service innovation, notably around location-based applications, in the mobile payments space in 2014. However, there will be increasing complexity within the mobile payments ecosystem this year, and on-going challenges around the business model for digital wallet services.

Author: The Fonecast
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Last week at The Fonecast: 13th January 2014

Arrivals, departures... and a little confusion

Mark Bridge writes:

Farewell for another year, dear old International CES. The Las Vegas-based consumer electronics show is but a fading memory as the mobile industry starts preparing for next month’s GSMA Mobile World Congress in Barcelona.

However, what happened in Vegas doesn’t stay in Vegas.

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The Apple iPhone first appeared seven years ago

Mark Bridge writes:

In a way, it’s hard to believe that the first Apple iPhone wasn’t seen in public until this day seven years ago. It - and the trend towards one-piece smartphones with hardly any buttons - seems to have been with us for much longer.

Author: The Fonecast
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Last week at The Fonecast: 23rd December 2013

Something for everyone this Christmas

Mark Bridge writes:

'Twas the week before Christmas, when all thro' the mobile industry
came a sudden burst of news-related activity.

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