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Monday, August 12, 2013

HTC chooses Robert Downey Jr as the face of its new marketing campaign

HTC has announced a new marketing campaign that it’s calling ‘Change’. As part of what it’s describing as “its most powerful marketing campaign to date”, the manufacturer has signed actor Robert Downey Jr on a two-year deal.

The first new HTC ad will be shown on YouTube later this week.

Ben Ho, HTC’s Chief Marketing Officer, said “HTC's innovation, authenticity and boldness have made us the change-makers in the mobile industry and led us to launch what influencers regard as the best phone in the world, the HTC One. Our original and playful Change platform is different to anything else out there and aligns our brand with the same qualities our phones are already known for. With this campaign, we are affirming what HTC's role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies.”

Robert Downey Jr was most recently associated with rival manufacturer Alcatel when his character Tony Stark in Iron Man 3 used the Alcatel One Touch Idol smartphone.

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Tags: advertising htc marketing

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Opinion Articles

Review: CAT Active Urban rugged phone case for iPhone 5 and 5s

Natasha Cooper writes:

As someone who has been through more iPhone screens than I’d like to remember, when I recently upgraded to an iPhone 5s I was keen to keep it in one piece - for a few months at least. Cue the new CAT Active Urban Phone Case, which claims to protect your phones from falls of up to 1.8 meters using a reinforced material that can also be found in protective equipment for motor bike riders.

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Ovum reveals 2014 will be a year of innovation, disruption, and consolidation in mobile payments

Analyst firm Ovum has published its mobile payment and mobile advertising predictions for this year.

Ovum expects continued technology and service innovation, notably around location-based applications, in the mobile payments space in 2014. However, there will be increasing complexity within the mobile payments ecosystem this year, and on-going challenges around the business model for digital wallet services.

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Last week at The Fonecast: 13th January 2014

Arrivals, departures... and a little confusion

Mark Bridge writes:

Farewell for another year, dear old International CES. The Las Vegas-based consumer electronics show is but a fading memory as the mobile industry starts preparing for next month’s GSMA Mobile World Congress in Barcelona.

However, what happened in Vegas doesn’t stay in Vegas.

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The Apple iPhone first appeared seven years ago

Mark Bridge writes:

In a way, it’s hard to believe that the first Apple iPhone wasn’t seen in public until this day seven years ago. It - and the trend towards one-piece smartphones with hardly any buttons - seems to have been with us for much longer.

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Last week at The Fonecast: 23rd December 2013

Something for everyone this Christmas

Mark Bridge writes:

'Twas the week before Christmas, when all thro' the mobile industry
came a sudden burst of news-related activity.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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