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Monday, July 8, 2013

Bluetooth Smart technology shows popularity surge in 2013

According to the Bluetooth Special Interest Group, the number of new devices equipped for its low-power ‘Bluetooth Smart’ technology has reached record levels. The number of product listings for Bluetooth Smart Ready devices and Bluetooth Smart accessories has grown by more than 186% year-on-year to the first half of 2013.

‘Bluetooth Smart’ describes a product that collects information, transmits it via Bluetooth v4.0 and can run for many months on a tiny battery. Smartphones and tablets referred to as ‘Smart Ready’ can connect to either standard Bluetooth or Bluetooth Smart low-energy accessories.

Apple, Microsoft, Blackberry and Google have all committed to supporting Bluetooth Smart devices in their mobile operating systems.

Suke Jawanda, Chief Marketing Officer of the Bluetooth SIG, said “The explosion of Bluetooth Smart devices we are currently seeing – from huge brands like Nike, Adidas and Qwikset, to innovative startups like Tethercell, Hipkey, 94Fifty, and Pebble – is really just the tip of the iceberg. Driven by OS support from all the major providers, analysts project a ten-fold shipment increase. Our focus must now turn to providing developers the tools to make it simple to create Bluetooth Smart products and companion applications.”

A recent report from IHS estimated that over 7 million Bluetooth Smart ICs had shipped for use in sports and fitness devices in the first half of 2013.

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Opinion Articles

World class, my a**e!

Iain Graham writes:

I recently had to, as a last resort, call the customer service department of a large communications company about a problem I currently have with a piece of equipment. I know I could have looked in the 150-page accompanying instruction manual but I haven't got half my life to spare! (as I mentioned in my previous blog piece on handsets!)

Businesses these days are telling us "Customer service has been outsourced to the Indian subcontinent and technologically streamlined in order to offer our customers a better, more efficient service"!

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Don’t be a not-so-early adopter

Mark Bridge writes:

So – you’re thinking about buying a new mobile phone. A smartphone. And yes, I mean a real smartphone, not just something with a touchscreen that looks nice.

I know, I know. You’re tempted by the iPhone. It’s all those apps, isn’t it?  100,000 and counting.

Yet Android is catching up. Admittedly it’s still got a long way to go to match that six-figure total… but the signs are certainly there.

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Probably the best Bluetooth headset brand in the world

Mark Bridge writes:

I really don’t want to make a habit of pointing at surveys and laughing – or even scratching my head in the kind of theatrical gesture used by Stan Laurel – but I should imagine there was some wry amusement at Strategy Analytics this week.

They’d been talking to car owners in Europe and the USA about their preferred brand for Bluetooth headsets and speakerphones. In the United States, 45% of respondents said Bose was their preferred brand. Excellent news for Bose. Excellent news for Bose stockists. Except...

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Movon MB80 Bluetooth handsfree wristband review

Mark Bridge writes:

I’m always on the lookout for technology that’ll make life easier. That’s one of the reasons the Movon MB80 caught my eye. It’s a Bluetooth handsfree unit that you wear on your wrist. The MB80 is designed for the times your phone’s not convenient and you don’t want to miss a call – but you also don’t want to wear a Bluetooth headset. Perhaps you’re playing sports or are out for an evening with friends. The Movon Bluetooth wristband rings or vibrates when someone calls – and then can be used as a handsfree loudspeaker.

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"Cancer" mobile phone headlines don't help anybody

James Rosewell writes:

"Mobile: new cancer alert" - The Daily Telegraph

The front page of Saturday's Telegraph led with the headline "Mobiles: new cancer alert" re-igniting fears about mobile phone usage. The centrepiece of the article is "a £20 million, decade long investigation, overseen by the World Health Organization (WHO) will publish evidence that heavy [mobile phone] users face a higher risk of developing brain tumors later in life". How should this topic be reported and what will it mean for our industry?

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