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Monday, November 17, 2014

Social media apps are often to blame for adverse smartphone performance, according to AVG report

A new report from online security company AVG Technologies says social media is often to blame for affecting smartphone battery life and other performance factors. Its latest Android App Performance Report is based on an analysis of anonymous data from over one million AVG Android app users around the world, listing the top apps that affect data consumption, storage capacity and battery life.

Facebook’s social networking app had the biggest overall impact on mobile devices, noted AVG, because it regularly checks for notifications even when the app isn’t open. In second place was the app from rival social network Path.

Performance Impact Rank App Name Category Developer
1 Facebook Social Facebook
2 Path Social Path Inc.
3 9GAG – Funny pics and videos Entertainment 9GAG
4 Instagram Social Instagram
5 Spotify Music Music & Audio Spotify Ltd.

Real-time news apps could also have significant effects: the New York Times Breaking News app was most likely to affect device storage, while CNN’s Breaking US & World News app and the Daily Mail app were noted for their data consumption.

Yuval Ben-Itzhak, Chief Technology Officer at AVG Technologies, said “The goal of the Android App Performance Report is to analyze anonymized data to give users the important information they need to make informed choices about what they can do to continue to enjoy their favorite apps while reducing their impact on their device. It might not be obvious what Facebook, Instagram, Spotify, 8 Ball Pool and Farm Heroes Saga have in common. But in our tech-centric world, running out of battery or storage space at the moment you need it most is hugely frustrating, and that’s why this degree is insight is vital.”

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Opinion Articles

World class, my a**e!

Iain Graham writes:

I recently had to, as a last resort, call the customer service department of a large communications company about a problem I currently have with a piece of equipment. I know I could have looked in the 150-page accompanying instruction manual but I haven't got half my life to spare! (as I mentioned in my previous blog piece on handsets!)

Businesses these days are telling us "Customer service has been outsourced to the Indian subcontinent and technologically streamlined in order to offer our customers a better, more efficient service"!

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Don’t be a not-so-early adopter

Mark Bridge writes:

So – you’re thinking about buying a new mobile phone. A smartphone. And yes, I mean a real smartphone, not just something with a touchscreen that looks nice.

I know, I know. You’re tempted by the iPhone. It’s all those apps, isn’t it?  100,000 and counting.

Yet Android is catching up. Admittedly it’s still got a long way to go to match that six-figure total… but the signs are certainly there.

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Probably the best Bluetooth headset brand in the world

Mark Bridge writes:

I really don’t want to make a habit of pointing at surveys and laughing – or even scratching my head in the kind of theatrical gesture used by Stan Laurel – but I should imagine there was some wry amusement at Strategy Analytics this week.

They’d been talking to car owners in Europe and the USA about their preferred brand for Bluetooth headsets and speakerphones. In the United States, 45% of respondents said Bose was their preferred brand. Excellent news for Bose. Excellent news for Bose stockists. Except...

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Movon MB80 Bluetooth handsfree wristband review

Mark Bridge writes:

I’m always on the lookout for technology that’ll make life easier. That’s one of the reasons the Movon MB80 caught my eye. It’s a Bluetooth handsfree unit that you wear on your wrist. The MB80 is designed for the times your phone’s not convenient and you don’t want to miss a call – but you also don’t want to wear a Bluetooth headset. Perhaps you’re playing sports or are out for an evening with friends. The Movon Bluetooth wristband rings or vibrates when someone calls – and then can be used as a handsfree loudspeaker.

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"Cancer" mobile phone headlines don't help anybody

James Rosewell writes:

"Mobile: new cancer alert" - The Daily Telegraph

The front page of Saturday's Telegraph led with the headline "Mobiles: new cancer alert" re-igniting fears about mobile phone usage. The centrepiece of the article is "a £20 million, decade long investigation, overseen by the World Health Organization (WHO) will publish evidence that heavy [mobile phone] users face a higher risk of developing brain tumors later in life". How should this topic be reported and what will it mean for our industry?

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