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Saturday, August 28, 2010

Female use of the mobile web has risen 575% in two years, says Opera

Browser company Opera has taken a look at ‘gender equality on the mobile web’ in its latest State of the Mobile Web report. It notes that the percentage of women on the mobile web has risen 575% in the last two years. South Africa currently has the world’s highest proportion of mobile internet users – 43.5% - followed by the USA with 35.6%, Russia at 32.4% and the United Kingdom with 31.5%. At the other end of the scale, India has the fewest female users (4.0%), followed by Nigeria (5.4%), China (11.6%) and Vietnam (17.9%).

Most countries have shown dramatic increases in the proportion of female users. For example, in the last two years the percentage of female users in Russia has increased from 12.5% to 32.4%, in China from 5.5% to 11.6% and in the United Kingdom from 16.6% to 31.5%.

Overall, in July 2010, the Opera Mini web browser had over 62.3 million users, a 4.8% increase from June 2010. The number of unique users has increased 114.3% in the past 12 months, with page views up 8.5% to over 29.6 billion page.

Jon von Tetzchner, co-founder of Opera Software, said “We believe access to the Web is a universal right and the mobile Web is all about breaking down barriers to access. Seeing more women on the mobile web is important to ensuring the mobile web remains the rich tapestry of ideas it is. Further diversity can only improve things for everyone."

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Opinion Articles

World class, my a**e!

Iain Graham writes:

I recently had to, as a last resort, call the customer service department of a large communications company about a problem I currently have with a piece of equipment. I know I could have looked in the 150-page accompanying instruction manual but I haven't got half my life to spare! (as I mentioned in my previous blog piece on handsets!)

Businesses these days are telling us "Customer service has been outsourced to the Indian subcontinent and technologically streamlined in order to offer our customers a better, more efficient service"!

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Don’t be a not-so-early adopter

Mark Bridge writes:

So – you’re thinking about buying a new mobile phone. A smartphone. And yes, I mean a real smartphone, not just something with a touchscreen that looks nice.

I know, I know. You’re tempted by the iPhone. It’s all those apps, isn’t it?  100,000 and counting.

Yet Android is catching up. Admittedly it’s still got a long way to go to match that six-figure total… but the signs are certainly there.

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Probably the best Bluetooth headset brand in the world

Mark Bridge writes:

I really don’t want to make a habit of pointing at surveys and laughing – or even scratching my head in the kind of theatrical gesture used by Stan Laurel – but I should imagine there was some wry amusement at Strategy Analytics this week.

They’d been talking to car owners in Europe and the USA about their preferred brand for Bluetooth headsets and speakerphones. In the United States, 45% of respondents said Bose was their preferred brand. Excellent news for Bose. Excellent news for Bose stockists. Except...

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Movon MB80 Bluetooth handsfree wristband review

Mark Bridge writes:

I’m always on the lookout for technology that’ll make life easier. That’s one of the reasons the Movon MB80 caught my eye. It’s a Bluetooth handsfree unit that you wear on your wrist. The MB80 is designed for the times your phone’s not convenient and you don’t want to miss a call – but you also don’t want to wear a Bluetooth headset. Perhaps you’re playing sports or are out for an evening with friends. The Movon Bluetooth wristband rings or vibrates when someone calls – and then can be used as a handsfree loudspeaker.

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"Cancer" mobile phone headlines don't help anybody

James Rosewell writes:

"Mobile: new cancer alert" - The Daily Telegraph

The front page of Saturday's Telegraph led with the headline "Mobiles: new cancer alert" re-igniting fears about mobile phone usage. The centrepiece of the article is "a £20 million, decade long investigation, overseen by the World Health Organization (WHO) will publish evidence that heavy [mobile phone] users face a higher risk of developing brain tumors later in life". How should this topic be reported and what will it mean for our industry?

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