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Thursday, March 31, 2011

MobiWire launches custom Android interface for manufacturers and retailers

MobiWireMobiWire has launched its new user interface for Android smartphones. Surface UX is now available to brand, retail and device partners. The news follows the company’s transformation in February, when it changed its name from Sagem and first revealed its user interface plans.

Surface UX enhances the standard Android user interface. It claims to simplify and improve usability - and also introduces ‘Surface Apps’ that appear as branded on-screen widgets.

Jerome Nadel, EVP of User Experience at MobiWire, said “We are already in a post-app world where silos of data are being superseded by an aggregated, real-time, multi-tasking user experience. As we look beyond apps, the user interface is a dynamic environment where multiple feeds of data, content and services come together to create a definable experience. By bringing the principles of relevance, context and intuition to the UI design process, Surface UX delivers a connected user experience that is unmatched in the way it takes full advantage of the power and flexibility of the Android platform, creating a UI that encourages usage and exploration, and simplifies conversion to buy services and products.”

Patented aspects of Surface UX include a tiered menu structure that doesn’t need to be in alphabetical order, a new task switcher and a customisable menu button on every screen. The first smartphones with the Surface UX are expected to be available from Q2 2011, with Android 3.0 tablets due to follow later this year.

We spoke to Jérôme Nadel of MobiWire at Mobile World Congress last month. Click here to listen to the 25th February 2011 podcast via our website - or download the programme free from iTunes.
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1 comments on article "MobiWire launches custom Android interface for manufacturers and retailers"

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Mark

3/31/2011 5:10 PM

Meanwhile Google is reportedly getting tougher with companies that modify Android: www.businessweek.com/magazine/content/11_15/b4223041200216.htm

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Opinion Articles

giffgaff has an official voice worth listening to

Mark Bridge writes:

Yesterday I spotted a new blog page from O2-supported MVNO giffgaff. The company’s head of digital marketing Rob Gotlieb announced the finished version of a promotional film – and mentioned the official voice of giffgaff, voiceover artist Tom Oldham (who, interestingly, was also the voice on Vodafone ads at one point). And for a moment I thought “Official voice?  You what?”

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Mobiles go meddling in medicine

Mark Bridge writes:

“Okay, Mr Bridge, just relax. This won’t hurt a bit. I just need to… oh, hold on a moment, my phone’s crashed. I’ll just pop the battery out and we can start again.”

Some years ago I read an article in Fast Company magazine. Entitled “They Write the Right Stuff”, it explained how NASA’s software engineers couldn’t afford to make errors because any mistakes were likely to kill their colleagues.

That need to check, double-check and then check again was also one of the reasons the space agency ended up looking on eBay for tried-and-tested obsolete components. But now things seem to be swinging towards the opposite end of the scale.

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I want a mobile wallet - and I want it NOW!

Mark Bridge writes:

A few months ago James wrote about the slow adoption of mobile and contactless payments in the UK. Now we hear that Kenya’s M-PESA mobile money transfer service has arrived here. Yes, m-payments are finally going mainstream in the United Kingdom. Well, sort of. Well, alright, not at all really. What’s happened is that people in the UK are now able to send money to M-PESA users in Kenya. But what about the progress of mobile payments in the UK?

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Which mobile operating system will top the charts at Christmas?

James Rosewell writes:

It seems to be accepted that the Apple iPhone will be the top selling mobile phone this Christmas now it’s available on almost every UK network. The more interesting question is which handsets will hold the number 2 to 5 positions - and what operating system will they be running when the smartphone scores are announced in the new year?

Microsoft announced Windows Phone last week and I commented on the importance of persuading their heartland fans to move from iPhone and other platforms to Windows Phone. Disappointingly, finding a mobile retailer willing to sell a Windows Phone is not easy at the moment. Orange tell me they’ve withdrawn the one model they were going to offer from Toshiba. Vodafone didn’t even know what a Windows Phone was.

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Life is toooo complicated!

Iain Graham writes:

I have just bought (well, been given) a new mobile phone!  It, of course, cost me nothing, because we still haven't learnt in this industry, but it came with the now obligatory, shrink-wrapped, 140-page instruction manual on how to use it!!  A perfect cure for insomnia!  I read the opening page or two and it might as well have been written in Serbo-Croatian for all the sense it made to me!!  (I then realised it WAS written in Serbo-Croatian and so I turned to the correct language section) and it was just as incomprehensible!

Even worse, the manufacturers (who are too tight to pay for the printing in the name of 'going green') put the instruction manual on a CD!!

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