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Friday, October 7, 2011

'Design for All goes Mobile' at Over The Air 2011

Mark Bridge writes:

One of the speakers providing inspiration for the mobile developers at Over The Air 2011 was Denise Stephens, co-founder of Enabled by Design. Her presentation, called ‘Design for All goes Mobile’, explored how good design could help mobile phone users live more independently than they would otherwise be able to.

I spoke to Denise afterwards and started our conversation by asking what ‘Design for All’ meant to her.

“I would say Design for All is the design of products, services and systems which are relevant and usable by as many people as possible, including people who have disabilities but also older people. For me, Design for All is designing to help mainstream accessibility. I’m quite tired of niche products that are solely aimed and targeted at older people and people with disabilities, so I’d like to see more mainstream products that have been designed to incorporate accessibility and usability.”

“I’ve grown up as a consumer and, after being diagnosed with MS, suddenly it felt like the design of assistive technology... it’s almost like it didn’t really matter about me any more. It was like ‘Oh, you have a disability, therefore you have to have lots of white and grey wipe-clean plastic items in your home’.  Whereas I was more interested in iPads and iPhones and things that were ‘sexy’ design.”

Mobile devices tend to assume a wide range of senses - sight, touch and hearing come to mind as the obvious ones - so I asked Denise how a developer could possibly consider all of these when ‘designing for all’.

“I think the easy answer would be that it’s impossible to cover all the goal posts. One design is never accessible to everybody. But you can be aware of your audience, aware of what people’s needs are. The way of doing that is to speak to people, to interact with people, to test your product or system or service throughout the design process and keep getting feedback - and in that way hopefully you can try to address people’s needs.”

We went on to talk about what mobiles can do to make life easier - and what app developers can do, too - before looking to the future.

“I’d just like to see far more user engagement - involving people from the start of the design process and getting people involved throughout the design process. I know I talk about ‘Design for All’ but I’m very keen to say that one size doesn’t fit all. So ‘Design for All’ can help to address a large majority of people’s needs, but at the same time one design can’t be accessible to everybody.”

You can listen to my full conversation with Denise Stephens on our website, via iTunes or by downloading the MP3 file. The podcast also includes interviews with Andy Williams of the Metropolitan Police and Craig Heath of Franklin Heath.
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Opinion Articles

giffgaff has an official voice worth listening to

Mark Bridge writes:

Yesterday I spotted a new blog page from O2-supported MVNO giffgaff. The company’s head of digital marketing Rob Gotlieb announced the finished version of a promotional film – and mentioned the official voice of giffgaff, voiceover artist Tom Oldham (who, interestingly, was also the voice on Vodafone ads at one point). And for a moment I thought “Official voice?  You what?”

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Mobiles go meddling in medicine

Mark Bridge writes:

“Okay, Mr Bridge, just relax. This won’t hurt a bit. I just need to… oh, hold on a moment, my phone’s crashed. I’ll just pop the battery out and we can start again.”

Some years ago I read an article in Fast Company magazine. Entitled “They Write the Right Stuff”, it explained how NASA’s software engineers couldn’t afford to make errors because any mistakes were likely to kill their colleagues.

That need to check, double-check and then check again was also one of the reasons the space agency ended up looking on eBay for tried-and-tested obsolete components. But now things seem to be swinging towards the opposite end of the scale.

Author: The Fonecast
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I want a mobile wallet - and I want it NOW!

Mark Bridge writes:

A few months ago James wrote about the slow adoption of mobile and contactless payments in the UK. Now we hear that Kenya’s M-PESA mobile money transfer service has arrived here. Yes, m-payments are finally going mainstream in the United Kingdom. Well, sort of. Well, alright, not at all really. What’s happened is that people in the UK are now able to send money to M-PESA users in Kenya. But what about the progress of mobile payments in the UK?

Author: The Fonecast
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Which mobile operating system will top the charts at Christmas?

James Rosewell writes:

It seems to be accepted that the Apple iPhone will be the top selling mobile phone this Christmas now it’s available on almost every UK network. The more interesting question is which handsets will hold the number 2 to 5 positions - and what operating system will they be running when the smartphone scores are announced in the new year?

Microsoft announced Windows Phone last week and I commented on the importance of persuading their heartland fans to move from iPhone and other platforms to Windows Phone. Disappointingly, finding a mobile retailer willing to sell a Windows Phone is not easy at the moment. Orange tell me they’ve withdrawn the one model they were going to offer from Toshiba. Vodafone didn’t even know what a Windows Phone was.

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Life is toooo complicated!

Iain Graham writes:

I have just bought (well, been given) a new mobile phone!  It, of course, cost me nothing, because we still haven't learnt in this industry, but it came with the now obligatory, shrink-wrapped, 140-page instruction manual on how to use it!!  A perfect cure for insomnia!  I read the opening page or two and it might as well have been written in Serbo-Croatian for all the sense it made to me!!  (I then realised it WAS written in Serbo-Croatian and so I turned to the correct language section) and it was just as incomprehensible!

Even worse, the manufacturers (who are too tight to pay for the printing in the name of 'going green') put the instruction manual on a CD!!

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