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Friday, October 7, 2011

'Design for All goes Mobile' at Over The Air 2011

Mark Bridge writes:

One of the speakers providing inspiration for the mobile developers at Over The Air 2011 was Denise Stephens, co-founder of Enabled by Design. Her presentation, called ‘Design for All goes Mobile’, explored how good design could help mobile phone users live more independently than they would otherwise be able to.

I spoke to Denise afterwards and started our conversation by asking what ‘Design for All’ meant to her.

“I would say Design for All is the design of products, services and systems which are relevant and usable by as many people as possible, including people who have disabilities but also older people. For me, Design for All is designing to help mainstream accessibility. I’m quite tired of niche products that are solely aimed and targeted at older people and people with disabilities, so I’d like to see more mainstream products that have been designed to incorporate accessibility and usability.”

“I’ve grown up as a consumer and, after being diagnosed with MS, suddenly it felt like the design of assistive technology... it’s almost like it didn’t really matter about me any more. It was like ‘Oh, you have a disability, therefore you have to have lots of white and grey wipe-clean plastic items in your home’.  Whereas I was more interested in iPads and iPhones and things that were ‘sexy’ design.”

Mobile devices tend to assume a wide range of senses - sight, touch and hearing come to mind as the obvious ones - so I asked Denise how a developer could possibly consider all of these when ‘designing for all’.

“I think the easy answer would be that it’s impossible to cover all the goal posts. One design is never accessible to everybody. But you can be aware of your audience, aware of what people’s needs are. The way of doing that is to speak to people, to interact with people, to test your product or system or service throughout the design process and keep getting feedback - and in that way hopefully you can try to address people’s needs.”

We went on to talk about what mobiles can do to make life easier - and what app developers can do, too - before looking to the future.

“I’d just like to see far more user engagement - involving people from the start of the design process and getting people involved throughout the design process. I know I talk about ‘Design for All’ but I’m very keen to say that one size doesn’t fit all. So ‘Design for All’ can help to address a large majority of people’s needs, but at the same time one design can’t be accessible to everybody.”

You can listen to my full conversation with Denise Stephens on our website, via iTunes or by downloading the MP3 file. The podcast also includes interviews with Andy Williams of the Metropolitan Police and Craig Heath of Franklin Heath.
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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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