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Sunday, March 11, 2012

Last week at The Fonecast: 12th March 2012

Mark Bridge writes:

It’s all gone a bit quiet. Is it the calm after the Mobile World Congress storm... or is it the knowledge that an Apple announcement will push anything else out of the headlines, even before the product itself has been revealed?

Either way, the last seven days have had significantly fewer news stories than the beginning of the month. But that’s not to say they’ve been completely news-free.

Let’s start with Apple. The company announced a new iPad, called the ‘new iPad’. It’s not slimmer, it’s not lighter... in fact, the tablet’s appearance is more like an iPad 2S than an iPad 3. However, there is a ‘retina’ screen and 4G connectivity, which is certain to give Apple’s sales figures a not-really-needed boost.

Google’s big news was the disappearance of the Android Market. No, it’s not thrown in the towel following the download of 25 billion apps from iTunes, instead it’s transforming its own application store into Google Play. It means you can now ‘Play Music’, ‘Play Movies’ ‘Play Shop’ and ‘Play Books’ on your Android phone. Those last two don’t quite sound right to me.

Also disappearing – but without transformation – is the old application store for Windows Mobile 6 devices and Nokia’s Ovi Share service. You could argue that both are due to Microsoft successes: the success of Windows Phone sales and the success of Microsoft’s own cloud storage services.

On the subject of success, money was making the mobile world go round last week... and it was making the headlines, too. Visa Europe took a 15% stake in the UK-based Mobile Money Network, which is behind the Simply Tap mobile shopping service. It joins the three founders of the shopping service: Monitise, Best Buy Europe and Charles Dunstone.

Sticking with the UK, Telefónica’s technology investment scheme – Wayra – opened for business here and started looking for entrepreneurs to fund. Meanwhile Singapore’s SingTel signed an agreement to acquire US-based mobile advertising business Amobee for over £200 million.

And Three UK launched a range of new price plans with a fixed data allowance that can’t be exceeded.

Finally to France, where a deal between Eurotunnel and French network operators will see 2G and 3G mobile services available inside the Channel Tunnel in time for the London 2012 Olympic Games. People travelling to England from France will be able to use their phones by the end of July, although those travelling from England to France won’t be able to call until the Olympics are over. That means there’ll be plenty of pre-event chatter - and much less talk about the actual results. A situation that sounds strangely familiar, some might say!

Start your week with a reminder of the latest mobile headlines. Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.

The Fonecast is sponsored by 51Degrees.mobi. More details about advertising and sponsorship opportunities are available on the About us section of our website.

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Opinion Articles

giffgaff has an official voice worth listening to

Mark Bridge writes:

Yesterday I spotted a new blog page from O2-supported MVNO giffgaff. The company’s head of digital marketing Rob Gotlieb announced the finished version of a promotional film – and mentioned the official voice of giffgaff, voiceover artist Tom Oldham (who, interestingly, was also the voice on Vodafone ads at one point). And for a moment I thought “Official voice?  You what?”

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Mobiles go meddling in medicine

Mark Bridge writes:

“Okay, Mr Bridge, just relax. This won’t hurt a bit. I just need to… oh, hold on a moment, my phone’s crashed. I’ll just pop the battery out and we can start again.”

Some years ago I read an article in Fast Company magazine. Entitled “They Write the Right Stuff”, it explained how NASA’s software engineers couldn’t afford to make errors because any mistakes were likely to kill their colleagues.

That need to check, double-check and then check again was also one of the reasons the space agency ended up looking on eBay for tried-and-tested obsolete components. But now things seem to be swinging towards the opposite end of the scale.

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I want a mobile wallet - and I want it NOW!

Mark Bridge writes:

A few months ago James wrote about the slow adoption of mobile and contactless payments in the UK. Now we hear that Kenya’s M-PESA mobile money transfer service has arrived here. Yes, m-payments are finally going mainstream in the United Kingdom. Well, sort of. Well, alright, not at all really. What’s happened is that people in the UK are now able to send money to M-PESA users in Kenya. But what about the progress of mobile payments in the UK?

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Which mobile operating system will top the charts at Christmas?

James Rosewell writes:

It seems to be accepted that the Apple iPhone will be the top selling mobile phone this Christmas now it’s available on almost every UK network. The more interesting question is which handsets will hold the number 2 to 5 positions - and what operating system will they be running when the smartphone scores are announced in the new year?

Microsoft announced Windows Phone last week and I commented on the importance of persuading their heartland fans to move from iPhone and other platforms to Windows Phone. Disappointingly, finding a mobile retailer willing to sell a Windows Phone is not easy at the moment. Orange tell me they’ve withdrawn the one model they were going to offer from Toshiba. Vodafone didn’t even know what a Windows Phone was.

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Life is toooo complicated!

Iain Graham writes:

I have just bought (well, been given) a new mobile phone!  It, of course, cost me nothing, because we still haven't learnt in this industry, but it came with the now obligatory, shrink-wrapped, 140-page instruction manual on how to use it!!  A perfect cure for insomnia!  I read the opening page or two and it might as well have been written in Serbo-Croatian for all the sense it made to me!!  (I then realised it WAS written in Serbo-Croatian and so I turned to the correct language section) and it was just as incomprehensible!

Even worse, the manufacturers (who are too tight to pay for the printing in the name of 'going green') put the instruction manual on a CD!!

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