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Sunday, August 8, 2021

UK adults spent more time online last year than other Europeans

Smartphone usage almost four times greater than computer

Ofcom's Online Nation 2021 report shows that UK adults spent more time online (via computers, smartphones or tablets) in 2020 than people in Germany, France or Spain.

It was an unprecedented year, when the coronavirus pandemic saw an increase in people relying on online services for communication, entertainment, culture, shopping, work and study. However, the average time spent online per user per day only increased by 9 minutes year-on-year.

The annual report from the independent regulator and competition authority for UK communications notes that adults in the UK spent 3 hours and 37 minutes online each day in 2020. That’s over an hour longer than people in Germany or France and 30 minutes more than Spain – but an hour less than adults in the USA.

Figures from September 2020 show that internet usage via smartphone is almost four times greater than online access on a computer: UK internet users spent an average of 2 hours and 19 minutes a day online via their phones but just 37 minutes on a computer.

Overall, the UK’s online shopping bill increased by 48% from 2019 to nearly £113 billion last year. (The previous four years had seen an average annual increase of 13%.) During lockdown in March 2020, 35% of all retail spending was taking place online – up from 20% in 2019. Spending on and in mobile apps during 2020 was up to almost £2.45 billion, with Tinder, Disney+, YouTube and Netflix generating the most income.

A sizeable minority of households still have no internet access via fixed-line or mobile devices: in March 2021, 6% of homes – around one and a half million – had no way to get online.

Full details of the report can be viewed online at ofcom.org.uk

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Opinion Articles

giffgaff has an official voice worth listening to

Mark Bridge writes:

Yesterday I spotted a new blog page from O2-supported MVNO giffgaff. The company’s head of digital marketing Rob Gotlieb announced the finished version of a promotional film – and mentioned the official voice of giffgaff, voiceover artist Tom Oldham (who, interestingly, was also the voice on Vodafone ads at one point). And for a moment I thought “Official voice?  You what?”

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Mobiles go meddling in medicine

Mark Bridge writes:

“Okay, Mr Bridge, just relax. This won’t hurt a bit. I just need to… oh, hold on a moment, my phone’s crashed. I’ll just pop the battery out and we can start again.”

Some years ago I read an article in Fast Company magazine. Entitled “They Write the Right Stuff”, it explained how NASA’s software engineers couldn’t afford to make errors because any mistakes were likely to kill their colleagues.

That need to check, double-check and then check again was also one of the reasons the space agency ended up looking on eBay for tried-and-tested obsolete components. But now things seem to be swinging towards the opposite end of the scale.

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I want a mobile wallet - and I want it NOW!

Mark Bridge writes:

A few months ago James wrote about the slow adoption of mobile and contactless payments in the UK. Now we hear that Kenya’s M-PESA mobile money transfer service has arrived here. Yes, m-payments are finally going mainstream in the United Kingdom. Well, sort of. Well, alright, not at all really. What’s happened is that people in the UK are now able to send money to M-PESA users in Kenya. But what about the progress of mobile payments in the UK?

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Which mobile operating system will top the charts at Christmas?

James Rosewell writes:

It seems to be accepted that the Apple iPhone will be the top selling mobile phone this Christmas now it’s available on almost every UK network. The more interesting question is which handsets will hold the number 2 to 5 positions - and what operating system will they be running when the smartphone scores are announced in the new year?

Microsoft announced Windows Phone last week and I commented on the importance of persuading their heartland fans to move from iPhone and other platforms to Windows Phone. Disappointingly, finding a mobile retailer willing to sell a Windows Phone is not easy at the moment. Orange tell me they’ve withdrawn the one model they were going to offer from Toshiba. Vodafone didn’t even know what a Windows Phone was.

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Life is toooo complicated!

Iain Graham writes:

I have just bought (well, been given) a new mobile phone!  It, of course, cost me nothing, because we still haven't learnt in this industry, but it came with the now obligatory, shrink-wrapped, 140-page instruction manual on how to use it!!  A perfect cure for insomnia!  I read the opening page or two and it might as well have been written in Serbo-Croatian for all the sense it made to me!!  (I then realised it WAS written in Serbo-Croatian and so I turned to the correct language section) and it was just as incomprehensible!

Even worse, the manufacturers (who are too tight to pay for the printing in the name of 'going green') put the instruction manual on a CD!!

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