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Thursday, May 23, 2013

App tips and tricks for developers in 2013

Anton Faulconbridge of RantMedia writes:

2013 promises to be an exciting year for the app industry. With the number of smartphone users almost on par with laptop, desktop and tablet users, this is a crucial time for app developers to bring fresh and innovative material to the table.

Whilst many industries are drying out, the smartphone technology sector continues to flourish and a wave of app developers who sit up and take notice of new trends are likely to do well compared with slapdash competitors. Let’s take a look at some savvy tips and tricks to stay ahead of the game in 2013.

1. Flat design matters

You know those skeuomorphic designs which try to replicate real life as much as possible?  Yeahh. Don’t do that. If you’re wondering what the heck skeuomorphic stands for, it’s basically a design interface which aims to look exactly like real-life counterparts. For example, the notes app on the iPhone is designed to replicate a real note book and comes complete with a lined paper and a border design.

These old fuddy duddy designs are slowly being driven out by a new wave of ‘flat design’ interfaces which are minimalist, functional and altogether more sophisticated.

2. Take advantage of push notifications & location

One trick mobile app developers don’t want to miss is integration of location services and push notifications. Of course, GPS and push notifications are old news in their tradigital sense, but used in new ways can provide a more targeted service.

Push notifications which alert the user without the app being opened are a great tool for pushing your app, one example being social media notifications such as retweets, new followers and likes.

When you have a high number of apps on your smartphone device it’s easy to forget they are there. Location services are useful in this way, for example if a user lives in Cardiff and is signed up to a deals website, they could receive push notifications about deals in the area.

3. Buttons are old news

Whilst we may never tire of that 2005 Chemical Brothers album, Push the Button, we’re eight years on and it’s time to revolutionise the way we use buttons, at least in an app sense.

There are many ways to enhance the user experience and move away from usual button methods, multi-touch functions such as swipe and pinch will give your app an edge. The main challenge for an app developer is to incorporate new techniques without taking away from the user experience.

4. Quality takes time

Getting your app to the top of the app store list is no easy feat, it’s a saturated market out there. Producing high quality apps is one sure fire way to stand out from the crowd and get noticed. Although there are costs and extra time involved in producing high quality apps, this increases your potential of being popular with users and the chance of a worthwhile ROI.

Anton Faulconbridge is the director of RantMedia, an app development agency in Cardiff. Anton divides his time between training up app developers in Cardiff and sharing advice with the World Wide Web!
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Opinion Articles

Information that's free on the web?  There's an app for that!

Mark Bridge writes:

A few months ago I was at the launch of DataWind’s UbiSurfer netbook, a device that includes 12 months of internet access with the surprisingly low purchase price. A light-hearted presentation compared the UbiSurfer's web access with the Apple iPhone’s “there’s an app for that” TV campaign – and reminded us that many popular web-based iPhone apps cost money whilst web pages were free to access. Pay for a currency converter – or access one online for nothing. Pay for a train timetable application – or go to the mobile web for free.

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Will the Microsoft geeks use it?

James Rosewell writes:

Whilst the mainstream press were busy covering the marketing launch of Windows Mobile 6.5 or 'Windows Phone' as it’ll now be known, I spent some time with the geeks looking under the hood at Microsoft’s new desktop (Windows 7) and server (Server 2008 R2) operating systems. The event was packed full of IT professionals whose jobs and careers are heavily involved with Microsoft. They were there to learn about the latest products ready for deploying them within their organisations. These are the people that keep e-mail systems working, decide what applications you’ll be using at work, choose the technology that companies use on the web and increasingly steer corporate mobile strategy.

So what mobile phones were these people using?

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Dubious surveys don't help anyone

Mark Bridge writes:

Last week in one of my opinion pieces I had a bit of a go at a mobile phone price comparison website. I'd only just forgiven them when I saw another survey from another mobile phone price comparison website. This one said shopping for a mobile phone at a price comparison website could be up to 40% cheaper than visiting the high street. And then I took a closer look...

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Termination rates are already falling - so why all the fuss?

Mark Bridge writes:

With over 100,000 people having signed its petition in four months, there’s no denying that the Terminate The Rate campaign is attracting supporters. And with promises including “BT and 3 are working together on a petition that will lower your phone bill by reducing the level of Mobile Termination Rates”, it’s easy to see why.

But what’s the point of all the campaigning - and has it really achieved anything?  Terminate The Rate says mobile networks charge a Mobile Termination Rate of around 4.7p per minute for connecting a call to another network. That’s a lot of money over the course of a year. But those networks also pay that 4.7p when calls are connected to them, which cancels out a fair bit of it.

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Mark Bridge writes:

Earlier this week Vodafone announced Vodafone 360 under the headline “Bringing your world together”. It all sounds very promising – and it reminded me of another Vodafone launch nine years before. It was September 2000 when Vizzavi appeared in the UK...

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