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Monday, October 29, 2012

Customers are moving from computers to mobile devices for web browsing

Research from the International Data Corporation shows that consumers are moving away from using PCs as their default device for internet usage and are favouring mobile technology instead.

In 2015, IDC expects the number of consumers accessing the internet through mobile devices in the USA to exceed PC-based internet use. Western Europe and Japan are thought to be around two years behind this trend.

The number of people accessing the internet in the USA via PCs will fall from 240 million this year to 225 million in 2016, while the number of mobile users will increase from 174 million to 265 million.

Karsten Weide, program vice president for Media & Entertainment at IDC, said “In the consumer world, mobile Internet usage is already beginning to displace PC usage, and the United States is leading this trend. There has been much talk about how the future of the Internet will be mobile first and PC second. In the United States, that future is now. The Great PC Exodus on the Internet is happening because the PC was never truly a consumer product. Many consumers use them because there was no better alternative. Now, with the huge and growing installed base of more user-friendly tablets and smartphones, there are.”

Other PC-based activity is also expected to be affected by mobile usage; IDC believes the share of users accessing social networks on their PCs will drop from 66% in 2012 to 52% in 2016.

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Opinion Articles

Information that's free on the web?  There's an app for that!

Mark Bridge writes:

A few months ago I was at the launch of DataWind’s UbiSurfer netbook, a device that includes 12 months of internet access with the surprisingly low purchase price. A light-hearted presentation compared the UbiSurfer's web access with the Apple iPhone’s “there’s an app for that” TV campaign – and reminded us that many popular web-based iPhone apps cost money whilst web pages were free to access. Pay for a currency converter – or access one online for nothing. Pay for a train timetable application – or go to the mobile web for free.

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Will the Microsoft geeks use it?

James Rosewell writes:

Whilst the mainstream press were busy covering the marketing launch of Windows Mobile 6.5 or 'Windows Phone' as it’ll now be known, I spent some time with the geeks looking under the hood at Microsoft’s new desktop (Windows 7) and server (Server 2008 R2) operating systems. The event was packed full of IT professionals whose jobs and careers are heavily involved with Microsoft. They were there to learn about the latest products ready for deploying them within their organisations. These are the people that keep e-mail systems working, decide what applications you’ll be using at work, choose the technology that companies use on the web and increasingly steer corporate mobile strategy.

So what mobile phones were these people using?

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Dubious surveys don't help anyone

Mark Bridge writes:

Last week in one of my opinion pieces I had a bit of a go at a mobile phone price comparison website. I'd only just forgiven them when I saw another survey from another mobile phone price comparison website. This one said shopping for a mobile phone at a price comparison website could be up to 40% cheaper than visiting the high street. And then I took a closer look...

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Termination rates are already falling - so why all the fuss?

Mark Bridge writes:

With over 100,000 people having signed its petition in four months, there’s no denying that the Terminate The Rate campaign is attracting supporters. And with promises including “BT and 3 are working together on a petition that will lower your phone bill by reducing the level of Mobile Termination Rates”, it’s easy to see why.

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Mark Bridge writes:

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