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Sunday, February 12, 2012

Last week at The Fonecast: 13th February 2012

Mark Bridge writes:

It’s not been a good week for Nokia staff, with 4000 of them likely to lose their jobs from factories in Finland, Hungary and Mexico. The company says it’s moving device assembly to Asia, where it’ll be closer to component manufacturers. The three scaled-down factories will remain open with a new focus on smartphone customisation.

A cheerier note came from O2 UK, which asked head office staff to test its flexible working arrangements on Wednesday. Around 3,000 people didn’t turn up for work, leaving the security guards to race around the empty offices in swivel chairs. Or something like that.

We’re still in quarterly results season; last week’s figures came from HTC, Vodafone and Virgin Media. The latter revealed that its ‘pay monthly’ mobile users had overtaken the number of prepay customers for the first time.

Talking of contracts, Phones 4u launched a new scheme to let customers upgrade every six months. It’s called JUMP – Just Upgrade My Phone – and splits the traditional monthly contract into separate network and phone contracts. JUMP has been running in around 100 shops as a trial since last May.

And while we’re on the subject of upgrades, Cellebrite – the company whose kit disappoints Yoda by transferring contact details between different models of mobile phone – has recently enhanced its touch-screen tablet with a diagnostic option. It’s designed to help in-store staff differentiate between faulty phones and confused customers.

A different kind of problem befell Google, when a flaw in its US mobile payment service was discovered. Rather took the shine off its Chrome mobile browser announcement from earlier in the week. Problems too for satellite phone owners, who learned that their calls could – theoretically, at least – be hacked.

Mind you, GSM calls have been open to hackers for a while... and that’s hardly dented sales, has it?

Why not start your week with a reminder of the latest mobile headlines?  Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.

The Fonecast is sponsored by 51Degrees.mobi. You’ll find more about advertising and sponsorship opportunities on the About us section of our website.

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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