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Sunday, November 13, 2011

Last week at The Fonecast: 14th November 2011

Mark Bridge writes:

Flash is dead, HTML5 is the future. Okay, the next stage in the evolution of the mobile browser isn’t that clear – but a restructure at Adobe has pretty much marked the end of mobile Flash development.

Let’s get the rest of the week’s bad news out the way now. It seems Best Buy UK couldn’t convince enough people that its products were… well… best buys. That’s one suggestion after Best Buy Europe announced plans to close its eleven so-called ‘Big Box’ stores in the UK. Most staff are expected to be offered roles within The Carphone Warehouse – and we’ll see the Best Buy brand in some of those shops as well.

The Motorola Defy isn’t as tough as the company suggests, according to the Advertising Standards Authority. O2 UK isn’t selling the Nokia Lumia 800 Windows Phone handset in its shops. And applications from Apple’s App Store aren’t necessarily as safe as you might think.

Bad news also came for Nigel Cranswick, who was arrested after attempting the UK’s largest VAT fraud. Some might suggest that claiming a start-up turnover of almost £100 million per week was a bit of a giveaway.

Doing its best to give the UK an enthusiastic kick up the backside was eBay, which published a mobile manifesto in a bid to boost economic recovery. Equally enthusiastic about new technology was Bromley FC; it persuaded its footballers to have QR Codes shaved into their hair.

Huawei was another company coming high in the enthusiasm stakes, having announced plans for a European design centre in London – and Sir Richard Branson was announced as one of the new investors in mobile payment company Square Inc, although neither he nor Square has revealed the amount of investment involved.

I started by talking about HTML5 – and that’s where I’ll finish. Our feature report on Monday last week saw me talking to Carsten Mickeleit, the CEO of Cortado, about a new HTML5 client that offers desktop-type document access on a variety of mobile devices. Is HTML5 the future?  On the basis of what we’ve seen in the past few days, it’s certainly a big part of it.

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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