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Monday, February 11, 2013

Last week at The Fonecast: 11th February 2013

WiFi goes on the attack

Mark Bridge writes:

Mobile networks aren’t what they used to be. As last week’s interview with Vince Russell of The Cloud demonstrated, more and more customers are relying on WiFi to augment their mobile data service.

Truphone is now planning to do exactly the same with voice calls and text messages by linking its mobile network with WiFi for even wider coverage. Before long you’ll be able to make and receive calls via GSM or a WiFi hotspot, all using the same telephone number.

Also blurring the boundaries between mobile and VoIP is Skype, which has now got direct mobile operator billing up and running. It means customers can pay for Skype credit by charging it to their mobile phone account. First came Russia, next it’s the USA and Canada.

On the subject of money, Amazon is launching its own virtual currency in May. To start with it’ll only be offered to Kindle Fire owners in the USA, although expansion seems pretty likely. Amazon Coins will be an option for buying applications, games and in-app items.

It’s real money being spent by Michael Dell, who’s planning to buy back the computer company he founded. (That’s Dell, in case you hadn’t guessed). The deal’s worth around £15 billion. Back in the UK, Broadband and telephone business Liberty Global is spending a similar amount to acquire Virgin Media.

And there was relatively good news from the Royal Academy of Engineering, which warned that violent sun spot activity could knock out satellites and disrupt electricity supplies... but reckoned it would leave the UK’s mobile phone networks largely unaffected. Of course, how we’d manage to recharge our phones is another matter entirely.

We’re off to Mobile World Congress 2013 at the end of the month - and there are just a couple of sponsorship packages left at The Fonecast. If you’d like to put your company or client in front of the people that matter, take a look at what we’re offering.

Every Monday morning we summarise the past week’s mobile industry headlines in a newsletter that’s just like this article. To receive it, simply register your email address at TheFonecast.com by clicking the link at the top right-hand corner of our home page.
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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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