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Thursday, January 9, 2014

The Apple iPhone first appeared seven years ago

Mark Bridge writes:

In a way, it’s hard to believe that the first Apple iPhone wasn’t seen in public until this day seven years ago. It - and the trend towards one-piece smartphones with hardly any buttons - seems to have been with us for much longer.

Yet it was 9th January 2007 when Apple CEO Steve Jobs walked on stage at at the Macworld Conference in San Francisco and announced “Today, Apple is going to reinvent the phone”. The USA then had to wait until June for the phone to go on sale, selling a million units in 74 days. UK sales begin in November 2007, with the phone (2 megapixel camera, 3.5-inch display and a maximum 8GB of memory) costing £269 on an O2 contract.

But the iPhone wasn’t Apple’s first move into mobile communications. In 2005 the Motorola ROKR E1 had gone on sale. Although it didn’t bear the Apple name, it had been produced in partnership with Apple, was capable of linking with iTunes on a PC and had music controls that were familiar to anyone with an Apple iPod. Unfortunately, the relatively small memory and lack of features when compared to dedicated MP3 players meant the E1 didn’t sell as well as expected.

In fact, the Apple iPhone wasn’t even the world’s first smartphone with a full-length touch-controlled screen. Many would suggest that honour went to the LG Prada KE850, which was announced a week after the iPhone and went on sale in May 2007... while others would point to the stylus-operated IBM Simon from 1993.

However, it’s the success of iPhone that’s changed the way millions of people think about technology. And with $10 billion spent on downloadable apps in the Apple App Store last year, the iPhone is clearly here to stay. For a while, at least.

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1 comments on article "The Apple iPhone first appeared seven years ago"

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Ashley James

1/10/2014 3:21 PM

Apple has gone from an innovative company, to an ordinary company. The companies primary focus seems to be "how to sue Samsung" This is also reflected in margins

http://bit.ly/AppleRevenueBreakDown

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Opinion Articles

T-Mobile and Orange isn't a big deal

Mark Bridge writes:

It’s the telecoms industry deal of the year. T-Mobile and Orange form a joint venture. The UK’s "big five" networks (or "big four", depending on your predilection for Hutchison 3G UK) will now be a "big four" (or "big three", if you don’t include 3. Confused yet?)

Everyone has an opinion. On Tuesday I was asked for mine.

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Here’s one for the laydeez

Mark Bridge writes:

Once upon a time, I’d probably have described myself as a feminist. These days I probably wouldn’t. Not because my opinions have changed, just because I’ve realised there are a lot of women who’d argue that I can’t be a feminist because of my male undercarriage. And me, by birth and possibly by education, therefore being part of the problem – not part of the solution.

Right, disclaimer over. I’ll get to the point. You want a mobile phone that’ll appeal to men...

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Mobile phones cause brain tumours?

Mark Bridge writes:

Mobile phones fry your brain. That’s been a warning from some people pretty much since the first cellphones appeared. And although the mobile phone industry has changed and the technology has advanced, the warnings haven’t gone away.

Ten years ago, the Independent Expert Group on Mobile Phones was set up to look at concerns about the possible health effects from the use of mobile phones, base stations and transmitters.

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Enthusiasm is my enemy!

Mark Bridge writes:

Enthusiasm is one of the great intangible powers of the world. It’s attractive, it’s compelling and sometimes it’s dangerous. And – yes, I’m going to try to keep this relevant – it sells mobile phones.

I was reminded of this the other day when I read a Sunday Times article about Apple’s Steve Jobs.

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A Blyk day

Mark Bridge writes:

Marketing, not unlike football, is a funny old game. I don’t claim to be an expert in either… but every so often something happens that starts sowing the seeds of doubt in my mind. And no, I’m not thinking about Liverpool's penalty claims in Sunday’s game at Tottenham. I’m thinking about Blyk.

Here at The Fonecast, we like Blyk. They shook up the industry and worried some of the big names when they arrived with their youth-focussed virtual mobile network two years ago. We interviewed their MD Shaun Gregory in May last year. And now they’re quitting the MVNO game in favour of arranging advertising deals for networks.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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