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Wednesday, June 18, 2014

Amazon announces its Fire smartphone

Online retailer Amazon has announced its first smartphone. The new device is simply known as Fire - the same branding used to differentiate the company’s multimedia tablets from its eBook readers - and will launch next week on the AT&T network in the USA.

Fire will run Amazon’s own version of Android on a quad-core 2.2 GHz processor. It offers a 4.7-inch HD display, a 13 megapixel rear-facing camera, a 2.1 megapixel front-facing camera, 4G connectivity and stereo speakers with Dolby Digital Plus virtual surround sound.

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There are four cameras and four infrared LEDs built into the front of the Fire phone to offer 3D effects on some applications and the User Interface. It means the handset can respond to movements of the user’s head as well as their hands; this ‘Dynamic Perspective’ enables shoppers to look more closely at certain products and to play games that adjust the character’s viewpoint when the user looks round obstacles. It’s also possible to operate some features - such as scrolling online or turning eBook pages - by tilting the phone.

In addition, a new ‘Firefly’ feature can recognise products, music, films and text via the phone’s camera and microphone - making it easier to buy via Amazon’s web service.

Jeff Bezos, the founder and CEO of Amazon.com, said “Fire Phone puts everything you love about Amazon in the palm of your hand - instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP [Advanced Streaming and Prediction], Second Screen, X-Ray, free unlimited photo storage, and more. The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products - and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user’s head is relative to the device - we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning - the most powerful inventions are the ones that empower others to unleash their creativity - that’s why today we are launching the Dynamic Perspective SDK and the Firefly SDK - we can’t wait to see how developers surprise us.”

US pricing is $649 (£382) SIM-free for the version with 32GB memory (a 64GB model is also available) or from $199 (£117) with a two-year contract. There's currently no availability in other countries.

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Opinion Articles

Why a mobile TV service is just like a zombie

Mark Bridge writes:

Here in the UK, we’re struggling a bit with mobile TV. Which made me wonder what the problem really was. Well, after a long evening with the finest stilton and the cheapest port, the answer came to me in a dream. A mobile TV service is just like the lurching, drooling nightmare creatures that appear in every zombie film. And once consumers understand zombies, they’ll understand the problems with mobile TV. Let me explain.

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Selling your way out of a recession? Of course you can!

Iain Graham writes:

Everybody these days (apart from a lucky few!) is suffering from a lack of business or reduced sales due to the current 'downturn in the economic climate'. In my opinion, this is the time when sales people should stand up and be counted!

No, I don't mean the hard nosed, foot in the door double-glazing, second-hand car or mobile phone types (no offence!), I mean EVERYONE! Selling is a concept as much as it is a profession.

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Mobile & Contactless Payments

James Rosewell offers his opinion on the current state of mobile and contactless payments.

The banking and mobile industries have big plans for Near Field Communication (NFC) as the mobile payment mechanism of the future. Barclaycard has been leading the way from the credit card sector forming a partnership with Orange, having previously worked with O2, and running a catchy TV advert prompting contactless cards using VISA’s paywave system.

However the reality of NFC payments appears a lot further away. The Point of Sale (POS) technology appears to be badly deployed by some of the first-phase retailers mainly made up of low-value high-volume businesses like coffee shops, fast food outlets and newsagents.

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Insecure Mobile Browsers

James Rosewell writes: I note with interest Barclays mobile on-line banking home page extolling the safety of mobile banking whilst claiming it’s as secure as their non-mobile equivalent. This is on the same page that recommends customers use Opera Mini to access Barclays mobile on-line banking.

Yet following the link to the operamini.com web site and looking at the help section we can read Opera’s answer to the question “Is there any end-to-end security between my handset and — for example — paypal.com or my bank?” and the answer is “No. If you need full end-to-end encryption, you should use a full Web browser such as Opera Mobile.”

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