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Tuesday, February 8, 2011

Nokia Siemens Networks can move mobile traffic to WiFi without a break in service

Nokia Siemens Networks has announced a ‘Smart WLAN Connectivity Solution’ that allows mobile networks to offload their traffic to WiFi without any break in service. It removes any need to manually switch between WiFi and cellular broadband on mobile devices, helping mobile operators maintain network capacity. The service can support data and voice services.

Thorsten Robrecht, head of network systems product management at Nokia Siemens Networks, said “We all know that mobile data traffic is growing at an exponential rate due to the widespread adoption of smart phones, tablets and netbooks. All these devices support WiFi so integrating WiFi with mobile networks can reduce the need for additional capacity in the wider mobile network, particularly in traffic hotspot areas. People can enjoy a superior and seamless service without the hassle of having to choose among different networks and technologies, resulting in higher customer satisfaction and loyalty.”

The Smart WLAN Connectivity Solution from NSN will be available for commercial use later this year. It’ll be officially launched at Mobile World Congress next week.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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