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Friday, October 28, 2011

Strategy Analytics says Samsung is now the world's top seller of smartphones

Strategy Analytics has calculated that global smartphone shipments grew by 44% year-on-year to reach 117 million units in the third quarter of 2011. As a result, Samsung has overtaken Apple to become the world’s number one smartphone vendor.

Alex Spektor, Senior Analyst at Strategy Analytics, said “Global smartphone shipments grew 44% annually to reach a record 117 million units in Q3 2011. Samsung shipped 28 million smartphones and overtook Apple to become the world’s largest smartphone vendor by volume with 24% market share. Samsung’s rise has been driven by a blend of elegant hardware designs, popular Android services, memorable sub-brands and extensive global distribution. Samsung has demonstrated that it is possible, at least in the short term, to differentiate and grow by using the Android ecosystem.”

Nokia was the leading smartphone producer at the beginning of this year but was overtaken by Apple in Q2 2011.

Global smartphone vendor shipments (millions of units)

Manufacturer Q3 2010 units Q3 2011 units Q3 2011 share
Samsung 7.5 27.8 23.8%
Apple 14.1 17.1 14.6%
Nokia 26.5 16.8 14.4%
Others 32.9 55.3 47.3%
Total 81.0 117.0 100%

 

Total global handset shipments grew 14% to reach 390 million units, according to Strategy Analytics. Nokia, Samsung and LG remained in first, second and third places respectively, while ZTE overtook Apple to become the world’s fourth largest handset vendor.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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