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Monday, July 28, 2014

EE plans a techy tea party in over 500 of its shops and offices

EE has partnered with Age UK to launch what they’re calling ‘EE National Techy Tea Party Day’ on Tuesday 9th September 2014. Between 9.30am and 11am on that day, over 500 EE shops and offices will be hosting events to help members of the public improve their basic digital skills.

Around 100 ‘Techy Tea Parties’ have been run by EE at a local level since 2012, although this is the first national party. They’re aimed at people of all ages who’d like to improve their understanding of online services and technology.

Anyone interested is being encouraged to register in-store or by visiting http://ee.co.uk/ttpday.

Recent research has shown there are currently six million people in the UK who’ve never been online, of whom 4.8 million are aged 65 and over.

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June Whitfield CBE, Age UK’s ambassador, said “I believe that we should all be given the chance to learn basic digital skills. There are endless opportunities online and I would encourage everyone, no matter what their age, to embrace it. One of the great advantages is being able to keep in contact with family members and friends no matter where they are.  Anyone who has yet to get online should certainly give it a try, and National Techy Tea Party Day is a chance to get started.”

Go ON UK, UK Online Centres, Marie Curie Cancer Care, EON, the Post Office, the National Citizenship Service, the Royal Voluntary Service, Argos and Wembley have all pledged support for the scheme. Samsung is the device partner, while Asda and Tetley have agreed to provide tea and biscuits for all the EE events.

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Opinion Articles

Sponsor our coverage of Mobile World Congress 2014

Mark Bridge writes:

Would you like to be part of our Mobile World Congress coverage?

Mobile World Congress is Europe’s biggest mobile communications industry show. It runs from 24th - 27th February next year in Barcelona and is expected to welcome over 70,000 attendees and around 2,000 exhibitors.

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Ruthless logic is revolutionary: we talk smartphones and customers with Kazam

Interview with Chief Marketing Officer James Atkins

Mark Bridge writes:

Earlier this month, London-based smartphone company Kazam announced seven new Android handsets. That's pretty impressive... and is an even more noteworthy feat when you consider the company didn't even exist at the beginning of the year.

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Printed interactive Bluetooth-enabled books and posters are just around the corner

Mark Bridge writes:

Imagine books that could automatically link with your tablet as you touched the pages. Or posters that reacted to your fingertips and displayed the results on your smartphone. It seems this kind of Bluetooth-enabled interactivity is just around the corner, thanks to tiny low-power processors and a patented printing process that doesn’t require specialised equipment.

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Banking on good customer service?

How mobile technology is changing the banking sector

The future of customer service is to bridge the gap between the smart consumer with the smartphone and the bank holding his or her financial assets. Even though mobile applications are becoming increasingly powerful customer touch points, many banks are failing to leverage them in order to engage with consumers.

Mandip Shergill, Account Executive at Genesys, looks at how banks can maintain and strengthen the customer relationship in the mobile channel.

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Facebook is a mobile company – are you?

Ashley Gilmour writes:

A quick fact: nearly half of Facebook’s advertising revenue now stems from mobile ads.

That’s right – of the social network’s $1.8 billion (£1.1 billion) generated in the third quarter of 2013, 49% of it was made up of mobile advertising revenue. Last year, the channel represented only 14%.

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