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Wednesday, March 4, 2015

New BlackBerry Leap smartphone unveiled at Mobile World Congress 2015

No QWERTY keyboard but a five-inch touchscreen

BlackBerry has announced a new touch-screen smartphone at Mobile World Congress in Barcelona. Called the BlackBerry Leap, it doesn’t have BlackBerry’s familiar QWERTY keyboard but instead relies on a 5-inch (1280 x 720 pixel) HD screen.

The company is emphasising the Leap’s battery life, claiming the non-removable 2800mAH battery can last for more than a day of heavy use.

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Other features on the 4G-ready phone include 16GB of storage and an 8 megapixel camera. It’ll run version 10.3.1 of the BlackBerry operating system, which offers the BlackBerry Blend productivity service, the voice-controlled BlackBerry Assistant and compatibility with Android applications via the Amazon Appstore.

Ron Louks, BlackBerry’s President of Devices and Emerging Solutions, said “In today's mobile world - influenced by trends like BYOD - where personal and corporate data are frequently under attack from hackers, companies and everyday consumers are finding out the hard way that mobile security is paramount. BlackBerry Leap was built specifically for mobile professionals who see their smartphone device as a powerful and durable productivity tool that also safeguards sensitive communications at all times. With BlackBerry Leap complementing the latest BlackBerry portfolio, including BlackBerry Passport and BlackBerry Classic, we continue to provide products and services that meet the needs of our consumer and enterprise customers.”

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Opinion Articles

Last week at The Fonecast: 12th August 2013

Welcome to the not-so-silly season

Mark Bridge writes:

August is traditionally known as the ‘silly season’… but last week’s mobile industry news was all very serious. Apple started with a move designed to reassure customers about unsafe iPhone chargers by arranging a discounted exchange scheme – and it ended the week with a patent victory in the USA.

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Dual Core Smartphones only £7.70pm... whatever that means

Mark Bridge writes:

Don't sell the steak – sell the sizzle!  That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.

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Mobile retailers waste over £21.6 million a year on unnecessarily sending mobile phones for repair

David Heled of Cellebrite writes:

Smartphones are now by far and away the communication, payment and information device of choice for consumers and enterprises. Sales are set to overtake those of traditional feature phones this year for the first time. However, the increasing complexity of the devices’ technology means that there’s a lot more that can go wrong, and make it harder for mobile retailers to identify potential problems – and it’s costing them millions per every year.

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Last week at The Fonecast: 29th July 2013

Surprises and statistics

Mark Bridge writes:

Google’s big announcement last week involved the company introducing Android v4.3 (as expected), launching a new Nexus 7 tablet (as expected) and also revealing a ‘Chromecast’ HDMI adaptor that’ll stream from most portable devices. That was more of a surprise.

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Top Ofcom tips when taking your smartphone or tablet abroad

Mark Bridge writes:

With the school term over and August just a few days away, UK telecom regulator Ofcom has published a new guide to help travellers avoid ‘bill shock’ after using their mobile phones, tablets and laptops abroad.

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