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Friday, February 28, 2014

The number of cellular-connected tablets rises as SIM-enabled tablet sales fall

Figures from the USA show there were 10.4 million tablets using built-in cellular connections last year, which is a 46% increase from 2012.

However, sales of cellular-capable tablets fell from 16% of all tablet sales in 2012 to just 12% in 2013.

This apparent incongruity can be explained by an increase in affordable mobile data plans, according to NPD, which published the Connected Intelligence Mobile Connectivity Report.

It says many consumers had previously bought tablets with 3G or 4G connectivity but had only been using the WiFi connection.

In addition, overall tablet sales were up year-on-year in 2013.

Yet despite this increase in cellular usage, people are still relying on other mobile devices for most of their data needs. The average tablet user consumed just under 1GB of data per month, compared to the average smartphone user who used approaching 2GB of data each month.

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Brad Akyuz, director at Connected Intelligence, said “The fourth quarter was a good one for the top four carriers, with the addition of around 1.5 million new tablet subscribers. Even though AT&T and Verizon captured almost 90% of all tablet connections in the market, Sprint had a very good quarter and T-Mobile has a lot of potential with their new data plans. Cellular tablet use is still in its early days and, unlike smartphones, significant tablet cellular use is the exception, rather than the norm. Still, the most important factor is that more people are beginning to try the cellular data option. If they find a compelling use case we will see these use patterns grow aggressively.”

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Opinion Articles

Last week at The Fonecast: 24th June 2013

More of the same

Mark Bridge writes:

Another week, another couple of product announcements from Samsung. There appears to be no stopping them, despite a recent drop in the company’s share price.

This time it’s a couple of tablets – one of which runs both Android and Windows 8 – and a 20 megapixel camera that’s got a 4G-enabled Android device built in.

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Last week at The Fonecast: 17th June 2013

Making the network truly mobile

Mark Bridge writes:

The telecommunications industry was making plenty of headlines last week – but much of it wasn’t particularly upbeat.

The debate about privacy and security continued in the wake of allegations about US agents intercepting internet traffic. Meanwhile, Nokia prepared to make its last Symbian smartphones and Tradedoubler warned that mobile devices were having a negative effect on high-street consumer loyalty.

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How to shield from internet snooping

George Putic of voanews.com writes:

When news broke about U.S. government agencies collecting metadata about its citizens’ Internet and phone communications, many were surprised by its scope. The surveillance covered a vast number of Internet messages and phone calls. The government did not deny the action but pointed out that the collected data contained, not the substance of the communication, but the so-called metadata.

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Giving it all away

Paying with our privacy

Mark Bridge writes:

There’s been a lot of talk recently about PRISM, which may allow the US National Security Agency - and anyone they choose - to access some of our personal online information if it passes through the USA. It’s unclear exactly what (if anything) is being shared with whom… and given the nature of national security, we may never know.

However, alongside the possibility of governments seeing information we thought was secure, it’s also worth pointing out that we choose to share plenty of online information ourselves.

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6 things you need to know about mobile research, smartphone rumours and imaginary new products

Mark Bridge writes:

Where did it all go wrong?  When did the mainstream mobile industry start to slide away from innovation and into repetitive nonsense?  For a while I suspected the downloadable ringtone was to blame. Just days after hearing 'Barbie Girl' on the mobile phone of a man from Vodafone Value Added Services in the late 1990s, I'd downloaded a poptastic tune to my own Nokia 2110. Soon, the entire mobile world was focussed on 30-second instrumentals instead of technical innovation. It was the beginning of the end.

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Recent Podcasts

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Podcast - 15th January 2016

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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