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Monday, September 17, 2012

O2 UK helps brands add augmented reality to their marketing campaigns

Telefónica Digital has announced a global partnership with augmented reality platform Aurasma that’ll see AR technology becoming one of the media services offered to Telefonica’s advertising partners.

The agreement will start in the UK with O2 Media helping brands integrate augmented reality with their marketing campaigns alongside other technologies such as location-based marketing and mobile coupons. Telefonica is also expected to add augmented reality to its own marketing activity.

Aurasma’s augmented reality technology is designed to recognise images and objects, allowing interactive digital content to appear when posters, advertisements or even physical locations are ‘scanned’ by a smartphone camera. The software platform was launched last year, attracting over 8,000 commercial partners to its platform and achieving more than four million downloads of its app. It was created by software company Autonomy, now part of HP.

Shaun Gregory, Global Director of Advertising at Telefónica Digital. 'Augmented reality has the potential to fundamentally change advertising, transforming current static formats and introducing new levels of interactivity,' said 'Aurasma is the undoubted leader in this space with a uniquely scalable platform approach and best in class image recognition technology. It has already demonstrated the power of its technology in thousands of innovative campaigns across the world and we look forward to working with them to further drive the use of this technology in advertising and marketing communications.'

A recent forecast from Semico predicted that the total AR market will be worth around $600 billion by 2016.

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Opinion Articles

Podcast transcript: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Here’s an edited transcript of our new monthly podcast, broadcast on 30th January 2015.

[Iain Graham]: Hello, it's Friday 30th January 2015. Welcome to this month's edition of The Fonecast. That’s right, you heard correctly: we’ve temporarily moved to a monthly format. If you’d like to join 51Degrees in sponsoring the podcast and returning us to weekly programmes, please get in touch via our website. Now, on with the show.

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The secret of Apple's success

Mark Bridge writes:

What’s the secret of Apple’s success? That’s the question I was asked earlier this week by LBC radio during a report on Apple’s impressive iPhone sales and its record quarterly results.

So here are six reasons I think Apple is doing so well at the moment.

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BlackBerry Classic isn't a blast from the past... it's a signpost to the Dark Ages

Mark Bridge writes:

If you listen to this week’s edition of The Fonecast - in which we predict what’ll be happening in the mobile telecoms industry during 2015 - you’ll hear James Rosewell say that BlackBerry’s handset business is doomed. Well, actually that’s not quite true.

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Predictions for Connected Homes in 2015

Predictions for Connected Homes in 2015

Jon Carter of Deutsche Telekom has provided us with his ‘Connected Home’ predictions for 2015:

Connected home products and services rely on different communication standards, be it ZigBee, HomeMatic or Z-Wave. Only platforms which both handle established standards and are able to learn new protocols will hold their ground in the market in 2015. Customers don’t want to be limited in their product choices or care about compatibility issues. Integrating any device into a connected home setup needs to be smooth and simple.

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Predictions for 2015: operators face churn, the SIM loses its grip, and cloud and VoLTE finally arrive

Mark Windle of OpenCloud writes:

In 2014, operators focussed on rolling out LTE, but some have lost sight of the bigger picture. 2015 will see traditional telecoms services delivered over multiple access technologies, of which LTE is just a part. As next year fast approaches, our predictions take a step back and look at how the industry will adapt to the changing landscape.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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