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Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

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A fifth of consumers now book holidays via their mobile phones, says Tradedoubler

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

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Mobile has made footfall an irrelevant measure, says Tradedoubler research

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

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Tradedoubler launches an app-only affiliate programme for online betting

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

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Tradedoubler research shows how mobile shopping behaviour is linked to operating system

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

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Opinion Articles

Here's why it may be easier to unlock AT&T iPhones

Tony Blinard of Keys2iPhone.com writes:

Not too long ago, iPhone enthusiasts rallied the White House with an online petition to legalize out-of-contract iPhone unlocking. The Obama administration cast its support that generated only a lukewarm response from the industry. Not surprising: the top three U.S. wireless carriers - Verizon, AT&T and Sprint - have relied on contracts to sell cell phones for over a decade. With Apple's introduction of iPhone - the most expensive smartphone in history - the carriers could then generate lucrative profit margins on each and every phone sold under contract. And to make sure the customers wouldn't 'jump ship', the carriers locked in all subsidized iPhones.

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Article rating: 5.0

Apple defends tax avoidance

Michael Bowman of voanews.com writes:

Top executives of American technology giant Apple faced intense questioning from U.S. lawmakers about the company's use of off-shore entities that allow it to shield billions of dollars in global profits from federal taxes. Apple’s chief executive admitted to no wrongdoing, but urged an overhaul of the U.S. tax code.

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App tips and tricks for developers in 2013

Anton Faulconbridge of RantMedia writes:

2013 promises to be an exciting year for the app industry. With the number of smartphone users almost on par with laptop, desktop and tablet users, this is a crucial time for app developers to bring fresh and innovative material to the table.

Whilst many industries are drying out, the smartphone technology sector continues to flourish and a wave of app developers who sit up and take notice of new trends are likely to do well compared with slapdash competitors. Let’s take a look at some savvy tips and tricks to stay ahead of the game in 2013.

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The mobile communications of World War One

Mark Bridge writes:

Unmanned drone aircraft are flown by pilots thousands of miles away, while hackers attempt to intercept their transmissions.

It’s clear that communications technology has transformed 21st century warfare. What may not be so obvious are the ways that wireless communications played a part in the First World War... and the concerns about security that remain with us today.

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Last week at The Fonecast: 20th May 2013

New products from BlackBerry, Google, HP and Nokia

Mark Bridge writes:

Last year, the Google I/O developer conference gave us plenty of product announcements: Google Glass, the Nexus 7 tablet, the Nexus Q device and the Jelly Bean version of Android. This year’s announcements were less dramatic: a streaming music service, a Google-friendlier Galaxy S4 and some game development tools. Coincidentally (or perhaps not) Apple announced its 50 billionth app download in the middle of the event.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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