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Sunday, August 8, 2021

UK adults spent more time online last year than other Europeans

Smartphone usage almost four times greater than computer

Ofcom's Online Nation 2021 report shows that UK adults spent more time online (via computers, smartphones or tablets) in 2020 than people in Germany, France or Spain.

It was an unprecedented year, when the coronavirus pandemic saw an increase in people relying on online services for communication, entertainment, culture, shopping, work and study. However, the average time spent online per user per day only increased by 9 minutes year-on-year.

The annual report from the independent regulator and competition authority for UK communications notes that adults in the UK spent 3 hours and 37 minutes online each day in 2020. That’s over an hour longer than people in Germany or France and 30 minutes more than Spain – but an hour less than adults in the USA.

Figures from September 2020 show that internet usage via smartphone is almost four times greater than online access on a computer: UK internet users spent an average of 2 hours and 19 minutes a day online via their phones but just 37 minutes on a computer.

Overall, the UK’s online shopping bill increased by 48% from 2019 to nearly £113 billion last year. (The previous four years had seen an average annual increase of 13%.) During lockdown in March 2020, 35% of all retail spending was taking place online – up from 20% in 2019. Spending on and in mobile apps during 2020 was up to almost £2.45 billion, with Tinder, Disney+, YouTube and Netflix generating the most income.

A sizeable minority of households still have no internet access via fixed-line or mobile devices: in March 2021, 6% of homes – around one and a half million – had no way to get online.

Full details of the report can be viewed online at ofcom.org.uk

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Opinion Articles

Tablets, Smartphones spell trouble for PCs

VOA News writes:

New market research has many technology experts thinking the era of the personal computer (PC) is coming to an end as consumers worldwide begin to embrace tablet computers and smartphones.

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Hazel Allsopp of Purple WiFi writes:

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Author: The Fonecast
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Last week at The Fonecast: 8th April 2013

Something old, something new...

Mark Bridge writes:

Let’s start with a slightly belated birthday wish to the hand-held mobile phone, which made its first public appearance on 3rd April 1973. At that point we’d had carphones for a while… but this was the first time anyone had heard the phrase “Sorry, I’ve got to go, the battery’s running out” spoken in public. Or something like that.

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Why Mobile Apps work for the Military: It's all about operability in the field

Five key elements of a successful mobile deployment

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Jeff Pike, Head of Marketing and Global Markets Development for IFS in the Aerospace and Defence industry, outlines five key elements which are key to a successful military mobile app.

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Rick Pantaleo of voanews.com writes:

Forty years ago today the cell phone era began on the streets of New York City. The historic first cell phone call was made by Martin Cooper, director of systems operations for the communications division of the Motorola company, to his main rival at Bell Labs.

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