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Sunday, November 3, 2013

Games generate over two-thirds of mobile app revenue, says MEF/Distimo survey

Over 71% of app revenue generated by the Apple App Store and Google Play comes from games, according to a new survey from MEF and Distimo. The two specialist mobile organisations have released a joint report that looks at app trends across 16 countries.

It’s Apple that leads in terms of revenue - 65% of global app revenue comes from its App Store - although Google has been increasing its share quickly in the past six months.

Freemium apps (a free download with the option of in-app purchases) are the dominant business model for both the Apple App Store (86% of its revenue) and Google Play (94% of its revenue). Just 7% of App Store revenue and 4% of Google Play revenue comes from ‘pay once’ apps, with 7% of Apple App Store and 2% Google Play revenue being generated by paid-for iOS and Android applications that also incorporate in-app purchases.

36% of all downloads are games (which generate 71% of revenue in the Apple App Store and 89% of Google Play revenue), followed by entertainment apps (8% of downloads and 2% of revenue).

Rimma Perelmuter, MEF’s CEO, said “The global mobile ecosystem continues to expand into new markets and vertical sectors. Understanding the prevailing business models and regional variances that underpin this growth is essential to helping mobile businesses identify new opportunities across growth markets. MEF will address these trends in San Francisco next month at MEF Global Forum where we will gather and engage the industry’s foremost thought leaders.”

MEF is a global trade association established in 2000 for organisations involved with mobile content and mobile commerce. Distimo provides app store analytics for developers and app store data that tracks over 250,000 applications worldwide.

[Distimo/MEF report]

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Opinion Articles

Top tips in Mobile Device Management

David Akka writes:

The issue of choosing the right MDM solution has become more and more pressing, especially for companies implementing a Bring Your Own Device policy. The market place is becoming increasingly crowded with 50 or so vendors who now position themselves as MDMs. Some vendors offer application sharing, some multitenant management, other vendors have a heritage in security or a different strength all together. For organisations considering which option is best it is important to discern between the best known names or the most expensive solutions and select an MDM solution that is fit for purpose.

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Sensum audience insights tool wows at Mobile World Congress 2013

Tracy Dempsey of Sensum writes:

Northern Irish start-up Sensum gave audiences a taste of the future at the world's largest mobile industry conference in Barcelona last week.

Sensum co-creator Shane McCourt was invited to present the Sensum audience insights platform to a 1,000-strong crowd at the “Back to the Future: Mobile Innovation 2023” conference session at Mobile World Congress 2013.

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Last week at The Fonecast: 11th March 2013

Thrills for Tesco customers, chills for Android users

Mark Bridge writes:

As Mobile World Congress 2013 disappears behind us, so the frenzy of news releases about new products and services returns to relatively normal levels.

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4 mobile security tips for every smartphone owner

Satish Shetty of Codeproof Technologies writes:

Don’t underestimate the security of your smartphone. Here are 4 important but easy security tips to secure your iPhone, iPad, Android phone and Tablet devices.

Author: The Fonecast
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Article rating: 5.0

Smartphones are about to get smarter - in many different ways

Mark Bridge writes:

At Mobile World Congress 2012 I spent quite a bit of time talking about quad-core smartphones. The year before had seen a fair amount of 3D screen technology. Back in 2010 it was the growth of apps. This year I wasn’t hearing so much about mobile device innovation.

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