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Wednesday, October 5, 2011

T-Mobile internet deal isn't truly unlimited, rules ASA

T-Mobile’s online, press and poster campaign that described its inclusive data deals as ‘truly unlimited internet’ have been blocked by the UK’s Advertising Standards Authority.

Each of the advertisements talked about ‘truly unlimited internet’ but contained terms & conditions that said the mobile phone couldn’t be used for ‘tethering’ as a modem, for peer-to-peer file sharing or for making VoIP telephone calls. Nine people contacted the ASA to say the ‘truly unlimited’ claim was misleading because of the restrictions.

Everything Everywhere, T-Mobile’s parent company, said its ‘truly unlimited internet’ deals differed from other mobile internet plans that had a fixed data allowance or a fair use policy. It said the exclusions were for unusual types of usage, with most of their customers using the internet on their phone for simple web browsing.

However, the ASA upheld the complaints. It said ‘Truly Unlimited Internet’ was a very strong claim and that exclusions would be contrary to a consumer’s expectations. As a result, it felt the information in the small print contradicted the headline claim - and this meant the headline was misleading.

[ASA adjudication]

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Opinion Articles

Last week at The Fonecast: 11th February 2013

WiFi goes on the attack

Mark Bridge writes:

Mobile networks aren’t what they used to be. As last week’s interview with Vince Russell of The Cloud demonstrated, more and more customers are relying on WiFi to augment their mobile data service.

Truphone is now planning to do exactly the same with voice calls and text messages by linking its mobile network with WiFi for even wider coverage.

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Last week at The Fonecast: 4th February 2013

Goodbye RIM, hello BlackBerry

Mark Bridge writes:

Apple launches a new product and BlackBerry pushes it out of the headlines. Who’d have thought it, eh?

Yes, Apple’s new $799 128GB iPad didn’t get much of a mention in the mobile press last week - thanks to the new BlackBerry 10 platform and two new smartphones. Memories of Stephen Bates’s awkward BBC interviews were soon forgotten as the touchscreen Z10 appeared and quickly hit the shelves of UK retailers.

Author: The Fonecast
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HTC smartphones are too good

HTC smartphones are too good

Causing HTC a serious headache

James Rosewell writes:

During December 2012 in the United States the HTC Evo 4G contributed 20% of web traffic from HTC devices. What is remarkable about this figure is that the HTC Evo 4G was first released in June 2010 and is almost three years old.

The HTC One series of devices were released during 2012 and contributed less than 10% of HTC’s web traffic in the same month.

Are HTC devices released pre-2012 too good at browsing the web?

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Future smart devices will extend our senses

Faiza Elmasry of voanews.com writes:

Imagine shopping for clothes online and being able to run your hand across the screen on your computer or smartphone to feel the fabrics. That kind of simulation technology could be available within the next five years.

Author: The Fonecast
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Discover the secrets of mobile innovation at The Mobile Academy in London

Mark Bridge writes:

Developing a successful mobile product or service isn’t just a question of having a great idea. There are all sorts of challenges, from the technical aspects of application development to the wider issues of branding and funding.

That’s where The Mobile Academy steps in. It’s a London-based mobile masterclass designed to give you a helping hand with innovation, whether you’re an entrepreneur, a business owner, a developer or a designer.

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