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Monday, September 1, 2014

Almost half of email in the UK is opened on an iPhone

New figures from email delivery service SendGrid suggest that 46% of email in the UK is opened on an Apple iPhone, while 18% is opened on an iPad. The figures come from two 10-day survey periods in 2013 and 2014, covering more than eight billion emails sent by over 125,000 companies.

However, iPhone email usage is falling in the UK while iPad use is increasing. Year-on-year figures show iPhone-opened email falling by 13% and email opened on an iPad growing by 55%. iPad email usage has increased even more dramatically in other parts of Europe: up 85% in France, 92% in Germany and 97% in Spain.

Android usage for email dropped by 31% in the UK from 2013, although there have been significant year-on-year increases in Turkey (54%), France (65%) and Belgium (89%).

Globally, SendMail says Windows-based devices are the fastest growing segment for opening email. 320 million emails were opened on Windows devices in the last year, up 147% year-on-year. Despite this, Apple devices - Mac desktops, Macbooks, iPhones and iPads - were the most-used platform for opening email in 2014: they were responsible for opening 358 million SendGrid-delivered emails in the last year.

Jim Franklin, CEO of SendGrid, said “In the 32 years since the invention of email, Europeans have taken to a broad array of devices and operating systems to receive and send email. Now, mobile is dominant, but it’s interesting to see the varying rates of adoption of different devices across Europe. The Germans are having a love affair with the iPad while the Brits are falling out of love with Android. Despite the prominence of Mac globally, Windows is a particular favourite in France for email usage. For the first time since we began studying global email trends in 2010, the US has fallen below 50% of email opens for us. This puts us in a better position to provide a lens on email trends globally, and particularly in Europe where we continue to send more wanted email and build out our service.”

SendGrid delivers more than 100 billion emails per year and is used by 175,000 web application companies and developers, including Uber, Foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora.

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Opinion Articles

Last week at The Fonecast: 11th February 2013

WiFi goes on the attack

Mark Bridge writes:

Mobile networks aren’t what they used to be. As last week’s interview with Vince Russell of The Cloud demonstrated, more and more customers are relying on WiFi to augment their mobile data service.

Truphone is now planning to do exactly the same with voice calls and text messages by linking its mobile network with WiFi for even wider coverage.

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Last week at The Fonecast: 4th February 2013

Goodbye RIM, hello BlackBerry

Mark Bridge writes:

Apple launches a new product and BlackBerry pushes it out of the headlines. Who’d have thought it, eh?

Yes, Apple’s new $799 128GB iPad didn’t get much of a mention in the mobile press last week - thanks to the new BlackBerry 10 platform and two new smartphones. Memories of Stephen Bates’s awkward BBC interviews were soon forgotten as the touchscreen Z10 appeared and quickly hit the shelves of UK retailers.

Author: The Fonecast
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HTC smartphones are too good

HTC smartphones are too good

Causing HTC a serious headache

James Rosewell writes:

During December 2012 in the United States the HTC Evo 4G contributed 20% of web traffic from HTC devices. What is remarkable about this figure is that the HTC Evo 4G was first released in June 2010 and is almost three years old.

The HTC One series of devices were released during 2012 and contributed less than 10% of HTC’s web traffic in the same month.

Are HTC devices released pre-2012 too good at browsing the web?

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Future smart devices will extend our senses

Faiza Elmasry of voanews.com writes:

Imagine shopping for clothes online and being able to run your hand across the screen on your computer or smartphone to feel the fabrics. That kind of simulation technology could be available within the next five years.

Author: The Fonecast
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Discover the secrets of mobile innovation at The Mobile Academy in London

Mark Bridge writes:

Developing a successful mobile product or service isn’t just a question of having a great idea. There are all sorts of challenges, from the technical aspects of application development to the wider issues of branding and funding.

That’s where The Mobile Academy steps in. It’s a London-based mobile masterclass designed to give you a helping hand with innovation, whether you’re an entrepreneur, a business owner, a developer or a designer.

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