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Monday, September 1, 2014

Almost half of email in the UK is opened on an iPhone

New figures from email delivery service SendGrid suggest that 46% of email in the UK is opened on an Apple iPhone, while 18% is opened on an iPad. The figures come from two 10-day survey periods in 2013 and 2014, covering more than eight billion emails sent by over 125,000 companies.

However, iPhone email usage is falling in the UK while iPad use is increasing. Year-on-year figures show iPhone-opened email falling by 13% and email opened on an iPad growing by 55%. iPad email usage has increased even more dramatically in other parts of Europe: up 85% in France, 92% in Germany and 97% in Spain.

Android usage for email dropped by 31% in the UK from 2013, although there have been significant year-on-year increases in Turkey (54%), France (65%) and Belgium (89%).

Globally, SendMail says Windows-based devices are the fastest growing segment for opening email. 320 million emails were opened on Windows devices in the last year, up 147% year-on-year. Despite this, Apple devices - Mac desktops, Macbooks, iPhones and iPads - were the most-used platform for opening email in 2014: they were responsible for opening 358 million SendGrid-delivered emails in the last year.

Jim Franklin, CEO of SendGrid, said “In the 32 years since the invention of email, Europeans have taken to a broad array of devices and operating systems to receive and send email. Now, mobile is dominant, but it’s interesting to see the varying rates of adoption of different devices across Europe. The Germans are having a love affair with the iPad while the Brits are falling out of love with Android. Despite the prominence of Mac globally, Windows is a particular favourite in France for email usage. For the first time since we began studying global email trends in 2010, the US has fallen below 50% of email opens for us. This puts us in a better position to provide a lens on email trends globally, and particularly in Europe where we continue to send more wanted email and build out our service.”

SendGrid delivers more than 100 billion emails per year and is used by 175,000 web application companies and developers, including Uber, Foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora.

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Opinion Articles

RIM boss ignores the questions when asked about BlackBerry difficulties and competitors

What went wrong? What did you learn from the iPhone?

Mark Bridge writes:

Live TV and radio interviews. They can be worrying things, even when you’re not expecting to be challenged too much. I know this from experience. So when your company is launching a much-delayed operating system, you’d expect a few difficult questions… and you’d be ready with a response.

The official response of RIM is apparently to ignore the questions.

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Mobile phones transform lives in Africa

Jennifer Lazuta of voanews.com writes:

Rene Mendy, a street vendor in Dakar, has never had enough money to open a bank account. But now, thanks to an emerging mobile phone banking service, he has access to many financial services.

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Last week at The Fonecast: 28th January 2013

Figuring out the figures

Mark Bridge writes:

I didn’t study economics at college, which is probably one of the reasons I have a very simple perspective on quarterly results. As far as I’m concerned, they fall into one of three categories: much as expected, better than expected or worse than expected. Anyway, it’s the time of year when some of the biggest names in the mobile telecoms industry publish their financial results – so here we go.

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Bringing personalised radio to your smartphone

We interview Shankar Meembat about the UTuneMe radio app

Mark Bridge writes:

Targeted advertising on mobile devices is something we’re all getting increasingly familiar with. Visit a web site and there’s a good chance you’ll see an advertisement that’s aimed directly at you, perhaps using information about the sites you’ve previously visited, the type of smartphone you’re using or even your location.

Yet listen to the radio or stream music on your smartphone and that same level of personalisation hasn’t been aavailable. That’s all changing now, with help from a new service called UTuneMe.

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Why Huawei should get out of the mobile handset market

Why Huawei should get out of the mobile handset market

or why Huawei need to spend their £1.6 billion profit on marketing

James Rosewell writes:

Huawei is a company one can’t miss at Mobile World Congress. They bring their own building!  Plus last year a wonderful “Pegasus” flying horse sculpture made using Ascend handsets was proudly displayed next to the main fountain to hail the launch of the Ascend series of handsets.

Huawei has been busy following MWC12. They now run major parts of Everything Everywhere, Three and O2’s network in the UK. On a less positive note they’re not welcome in the US.

But how has the devices side of the business performed?

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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