Latest Podcast



Featured Articles

Tuesday, December 27, 2011

Mobile ads will account for over 15 per cent of online advertising spending by 2016

Berg Insight has calculated that the global mobile marketing and advertising market will grow in value from €2.6 billion last year to €17.2 billion (£14.3 billion) in 2016, which is the equivalent of growing by 37% each year. This will correspond to 15.2% of the total online advertising market in 2016 and 3.8% of the global advertising spend across all media.

According to the report, a boom in mobile advertising is on its way. Longer-established digital companies are now competing with mobile OS providers, while Facebook is also on the verge of establishing its presence in mobile advertising.

Rickard Andersson, Telecom Analyst at Berg Insight, said “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers. Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also mobile web advertising and opt-in SMS campaigns are popular.”

[Report brochure (pdf)]

Print
Author: The Fonecast
1 Comments
Rate this article:
No rating

Categories: Applications, NewsNumber of views: 9085

Tags: advertising research sms internet marketing

1 comments on article "Mobile ads will account for over 15 per cent of online advertising spending by 2016"

0
0
Avatar image

dany

12/28/2011 6:20 PM

Retail is going mobile. People are not only using their phones to get more information on goods and services, both in-store and
on-the-go, but also to purchase.(www.txtimpact.com/mobile_web.asp)

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Last week at The Fonecast: 21st January 2013

Slip slidin' away

Mark Bridge writes:

There’s plenty of snow disrupting the UK – but, thanks to the mobile telecoms industry, thousands upon thousands of people are able to work from home. We’re all feeling pretty pleased with ourselves right now, aren’t we?

Pedestrians may have been skating down pavements but a different kind of trouble on the high street dominated much of last week as music, DVD and occasional mobile phone retailer HMV went into administration.

Author: The Fonecast
0 Comments
Article rating: No rating

That application on your smartphone could kill you

New study looks at the accuracy of apps that provide feedback on medical conditions

Mark Bridge writes:

Smartphones and health are linked in many positive ways, from remote patient monitoring via a mobile network to applications that enhance medical education.

However, patients are being warned not to assume their smartphones are as smart as they might appear.

Author: The Fonecast
0 Comments
Article rating: No rating

"I am late middle-aged, not an idiot!"

Iain Graham writes:

“I am late middle-aged (ok I’m 62), not an idiot!”

This is a phrase I seem to be using more and more frequently, either out loud to bright young things or silently to myself in utter frustration of modern ‘must have’ gadgets.

Author: The Fonecast
0 Comments
Article rating: No rating

Last week at The Fonecast: 14th January 2012

Harder, better, faster, stronger...

Mark Bridge writes:

Oh, how the mobile industry loves a superlative. Much like the work ethic celebrated by Daft Punk (or Kanye West, if you prefer), it’s always looking for a new angle.

Author: The Fonecast
0 Comments
Article rating: No rating

TheFonecast.com newsletter: 7th January 2013

Time to catch up with everything mobile

Mark Bridge writes:

Happy New Year!  It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2425262729313233Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«March 2025»
MonTueWedThuFriSatSun
242526272812
3456789
10111213141516
17181920212223
24252627282930
31123456

Archive

Terms Of Use | Privacy Statement