New research published by WiFi provider The Cloud shows that more than 10 million Brits use public WiFi each week via smartphones, tablets and other mobile devices.

That figure, which comes from data collected by market research company Canadean in November 2012, equates to 22% of the UK adult population.

One of the biggest companies meeting the UK's demand for public WiFi is The Cloud, which has spent the last few years putting its network into thousands of venues.

In this programme we interview Vince Russell, managing director of The Cloud, to discover what the company's doing... and to see whether mobile operators should be worried.

UK pub company Punch Taverns has arranged a deal with The Cloud to install free WiFi into its pubs.

A number of its properties already have WiFi; they will now be transferred onto the new arrangement, which includes Punch covering the landlord’s running costs for two years.

O2 says its UK network carried over 440 million SMS text messages on New Year’s Eve and New Year’s Day, which was a 10% increase on last year’s figures.

In addition, over 200 million calls were made via O2 UK during the 48-hour period.

The City of London Corporation has extended its partnership with WiFi provider The Cloud, enabling anyone to enjoy unlimited free WiFi inside the ‘Square Mile’ financial district.

There’s been a free WiFi service available in the City of London since 2007, although until now it’s only been free for the first 15 minutes. A temporary arrangement to provide unlimited access during the 2012 Olympic and Paralympic Games saw user numbers almost double compared with the previous three months.

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.