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Monday, July 11, 2011

Dead phone boxes are now ready for saving lives

Mark Bridge writes:

BT telephone boxThe public telephone box is disappearing as mobile phone coverage improves. In 2002, there were 92,000 BT phone boxes in the UK. Today, there are a total of 51,500 payphones… including 11,000 traditional red boxes. In order to preserve the appearance of rural life - if not the landline connection - BT has been asking parish councils across the UK if they’d like to adopt their local kiosk. Just £1 lets a community keep its red BT phone box (with the fixed-line payphone taken out)… and 1,500 have been adopted so far.

One of the latest innovations for these disused kiosks involves fitting them with defibrillator equipment, thanks to BT’s partnership with the Community Heartbeat Trust. BT is paying for the machines to be fitted in five kiosks across the country. Defibrillation equipment is fitted inside the kiosk in a secure vandal-resistant steel cabinet; the combination lock for the cabinet is available from the emergency services by calling 999.

Using the defibrillator machine requires no training because it provides step-by-step spoken instructions. It even analyses the casualty to determine if they are suffering from cardiac arrest. When necessary, it can deliver a powerful electric shock to restore a normal heartbeat to the sufferer.

Martin Fagan, national secretary of the Community Heartbeat Trust, said “We are immensely grateful to BT for their help in this novel use of a familiar icon, phone boxes are ideal locations for emergency medical equipment because they’re often in the centre of a village. With something as serious as a cardiac arrest, time is of the essence, and unfortunately the emergency services can’t always reach country villages in the recommended five minutes. We hope that many more people will adopt their kiosk and enlist our help to save lives in rural communities.”

Currently 100,000 calls are made each day from public payphones, although the number of calls made from payphones is falling by 25% annually. Almost two-thirds (64%) of UK phone boxes are unprofitable.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

Author: The Fonecast
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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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