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Monday, July 11, 2011

Dead phone boxes are now ready for saving lives

Mark Bridge writes:

BT telephone boxThe public telephone box is disappearing as mobile phone coverage improves. In 2002, there were 92,000 BT phone boxes in the UK. Today, there are a total of 51,500 payphones… including 11,000 traditional red boxes. In order to preserve the appearance of rural life - if not the landline connection - BT has been asking parish councils across the UK if they’d like to adopt their local kiosk. Just £1 lets a community keep its red BT phone box (with the fixed-line payphone taken out)… and 1,500 have been adopted so far.

One of the latest innovations for these disused kiosks involves fitting them with defibrillator equipment, thanks to BT’s partnership with the Community Heartbeat Trust. BT is paying for the machines to be fitted in five kiosks across the country. Defibrillation equipment is fitted inside the kiosk in a secure vandal-resistant steel cabinet; the combination lock for the cabinet is available from the emergency services by calling 999.

Using the defibrillator machine requires no training because it provides step-by-step spoken instructions. It even analyses the casualty to determine if they are suffering from cardiac arrest. When necessary, it can deliver a powerful electric shock to restore a normal heartbeat to the sufferer.

Martin Fagan, national secretary of the Community Heartbeat Trust, said “We are immensely grateful to BT for their help in this novel use of a familiar icon, phone boxes are ideal locations for emergency medical equipment because they’re often in the centre of a village. With something as serious as a cardiac arrest, time is of the essence, and unfortunately the emergency services can’t always reach country villages in the recommended five minutes. We hope that many more people will adopt their kiosk and enlist our help to save lives in rural communities.”

Currently 100,000 calls are made each day from public payphones, although the number of calls made from payphones is falling by 25% annually. Almost two-thirds (64%) of UK phone boxes are unprofitable.

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Opinion Articles

Operation Mobile as military prepares to synchronise with smartphones

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Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

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Last week at The Fonecast: 19th November 2012

Confusion by numbers

Mark Bridge writes:

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We talk to Henry Lawson of nFluence media

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

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Doro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

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Ofcom asks "Which type of communicator are you?"

New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.

Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.

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