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Thursday, September 29, 2011

WorldPay partners with MoBank for mobile payment service

Payment processing provider WorldPay has announced a partnership with UK-based m-commerce platform provider The MoBank Group. The deal will make it easier for WorldPay customers to take advantage of mobile commerce as they’ll all have access to MoBank’s MoPowered secure mobile commerce system.

MoPowered offers retailers the combination of a mobile application and a mobile-optimised website. The system is fully compatible with online security schemes such as ‘Verified By Visa’ and MasterCard SecureCode.

Dominic Keen, co-founder and CEO of The MoBank Group, said “We are delighted to partner with WorldPay to help all their merchants build revenues by processing secure transactions though the mobile channel. Mobile commerce is an essential part of multi-channel retail. The market has grown by 25% in the past six months and Gartner Research has predicted that it could account for up to 12.5% of e-commerce transactions by 2013. Optimising websites and creating native applications for smartphones is already a necessity for merchants as 20 million people connected to the web from their mobile phone in the UK in the last year.”

Recent research conducted by WorldPay found that nearly a quarter of consumers used their mobile for shopping, with this figure reaching 50% among iPhone users.

We spoke to Steve Townend, co-founder of MoBank, in August 2009 and again in November 2010. You can listen to the full interviews on our website, via iTunes or by downloading the MP3 files.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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