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Friday, November 18, 2011

Gametel accessory turns Android phones into game consoles

Two years ago we reported on the launch of Zeemote’s Bluetooth joystick, a product that had a somewhat shaky start despite endorsement from Sony Ericsson.

This week Swedish gaming peripheral company Fructel has taken things much further by launching a Bluetooth wireless controller for Android handsets and tablets. The Gametel can clip to the edge of an Android smartphone, transforming it into a game device that bears more than a passing resemblance to the Sony Ericsson Xperia Play.

Gametel itself has the appearance of a dedicated gaming controller, offering a D-pad, a circle of four buttons and two ‘shoulder’ triggers. It runs from a rechargeable Lithium Polymer battery with up to nine hours use between charges.

A wide variety of Android games will work with Gametel as long as the game developer has left open the option for external controls.

Bo Nyman, CEO of Fructel, said “Playing casual games on a touchscreen phone is fine but when it comes to playing the more addictive and immersive titles, seamless gameplay is impossible. The Gametel controller overcomes this problem by delivering a console experience on your Android device, freeing the screen from fingers, opening up a bigger viewing area and delivering more responsive physical controls.”

Gametel is expected to hit the shelves next month at a price of £49.95.

Gametel from Fructel

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

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We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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