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Wednesday, January 4, 2012

Mobile coupon redemption rates expected to be 8 times better than paper coupons

A new report from Juniper Research expects the redemption rate of mobile coupons to average at over 8% by 2016. That’s an eight-fold increase over the best paper coupons campaigns. It means there’ll be over 600 million regular mobile coupon users worldwide in four years’ time, with the total redemption value expected to exceed $43 billion (£27.5 billion) by 2016.

The report notes that a mobile coupon can bridge the divide between online and physical retailing, offering opportunities for high-street shops that have lost out to online retailers. However, it also warns that experimentation by coupon issuers and users could see redemption rates decrease slightly before a steady rise begins.

David Snow, the author of the Juniper Research report, said “As with all new mass markets there is an initial ‘shakeout’ period. North America and Western Europe are at this stage now. For the next few years users will be signing up to multiple coupon schemes and deciding on the ones they like best - so now is a crucial time for mobile marketing agencies to get it right on behalf of their clients and establish a loyal customer base.”

[Mobile Coupons report; whitepaper]

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Categories: Retailing, NewsNumber of views: 4525

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1 comments on article "Mobile coupon redemption rates expected to be 8 times better than paper coupons"

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Yebhi Coupons

2/27/2012 9:16 AM

We have a less process to use mobile coupons than the paper coupons. Just we login into the site and drag it. We save money by using mobile coupons and paper coupons. I think we have advanced features in the future.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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