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Monday, June 11, 2012

Last week at The Fonecast: 11th June 2012

Vodafone and O2 team up to battle Everything Everywhere

Mark Bridge writes:

With just three working days for many people in the UK last week, you’d be forgiven for thinking nothing much would happen. However, you’d be wrong.

Telefónica UK and Vodafone UK announced plans to pool the basic parts of their network infrastructure in an expansion of their existing ‘Cornerstone’ partnership. It means that Vodafone and O2 will be using the same base stations for 2G, 3G and 4G service across the country. Responsibility is being split down the middle; Telefónica UK will take care of the east, while Vodafone UK will have the west. I imagine the dividing line running conveniently between the headquarters buildings in Slough and Newbury respectively.

But that wasn’t the only big news from Vodafone. It’s also taken control of mobile coupon business Vouchercloud, which lets registered customers receive discounts, codes and vouchers on their phones. I’d say there’ll be some kind of integration into Vodafone’s mobile payment partnership before too long.

On the subject of acquisitions, A1 Comms is reported to have taken over the Go Mobile UK franchise business, Google has acquired the Quickoffice mobile productivity business and Citrix has expanded its mobile services by picking up data optimisation provider Bytemobile.

All fun and games, you might say – which would be a perfect link into our next couple of stories. Microsoft has revealed a new application that’ll bring entertainment from its Xbox gaming console to other Windows 8 devices and Windows Phone handsets. It’s called Xbox SmartGlass and, for example, will display bonus features from TV shows on your smartphone while you’re watching television via the Xbox.

Meanwhile Sony had good news for fans of its rival PlayStation gaming platform. HTC is joining the fun and will be bringing PlayStation Mobile games to HTC devices.

Finally, a question. What’s 12.3mm wide, 8.8mm high and just 0.67mm thick?  That’s the new smallest-ever SIM card. 40% smaller than a microSIM, it’s just been approved by ETSI. Expect to see it appearing in the iPhone 6 from 2013 (perhaps). Let’s just hope my eyesight will still be good enough to fit the card.

Start your week with a reminder of the latest mobile headlines. Simply register at TheFonecast.com by clicking the link at the top right-hand corner of our home page and we’ll send you this weekly news summary by email.

The Fonecast is sponsored by 51Degrees.mobi. More details about advertising and sponsorship opportunities are available on the About Us section of our website.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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