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Monday, March 4, 2013

Last week at The Fonecast: 4th March 2013

What happened at Mobile World Congress?

Mark Bridge writes:

We’re back from Mobile World Congress – and what a show it was. Located at a new site that saw more visitors than ever before, the show had everything… except any particularly obvious theme from hardware manufacturers. Last year was the year of the quad-core smartphone, this year there was plenty of incremental innovation but nothing truly startling.

Probably the biggest shock was the lack of a flagship handset announcement from Samsung, which released an 8-inch tablet and told us the Galaxy S4 (probably not the Galaxy SIV, given the opportunity for sieve-related humour) would be launched on 14th March.

Meanwhile, there was plenty of interest in Mozilla’s Firefox operating system, which was being shown off on smartphones from Alcatel, LG and ZTE. LG also surprised quite a few people by picking up what’s left of the webOS platform from HP. It says it’ll be putting it inside televisions – although that doesn’t necessarily mean we won’t ever see an LG webOS smartphone.

Mobile payments were (still) on the agenda in Barcelona; Visa, Samsung, MasterCard and BlackBerry all had announcements about their plans. There was plenty of research as well, covering everything from mobile advertising to mobile security and SMS spam.

And there were prizes from the GSMA for Samsung and Nokia, plus an award for crowd-sourced coverage map app OpenSignal (UK’s Most Innovative Mobile Company 2013) and the Tethercell battery adaptor (Bluetooth Breakthrough Award).

But not all the week’s big news came from MWC13. Telefonica saved the introduction of its TU Go VoIP app until after the show. It’ll let O2 UK customers make and receive ‘mobile’ calls on any compatible internet-connected device. In addition, it decided to sell its O2 and BE fixed-line broadband businesses to Sky.

Finally, the UK’s 4G auction also came to its official end with Ofcom allocating specific spectrum bands for each winning bidder. BT and Vodafone paid an extra £27 million to choose exactly where in the 800MHz and 2.6GHz bands they’d be operating, increasing the total raised by the auction from £2.341 billion to £2.368 billion. No, those figures aren’t the week’s most exciting news but at least it means the winners can all start rolling out 4G coverage across the UK!

Every Monday morning we summarise the past week’s mobile industry headlines in a newsletter that’s very much like this article. To receive it, simply register your email address at TheFonecast.com by clicking the link at the top right-hand corner of our home page.

Missed our podcast report from Barcelona?  Listen on our website audio player, download the mp3 file or find us on iTunes.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

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Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

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We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

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In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

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Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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