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Sunday, September 8, 2013

Doro announces a 'liberating' easy-to-use smartphone

Doro, the Swedish manufacturer best known for its easy-to-use mobile phones, has announced a new smartphone. The Doro Liberto 810, which is only the company’s second smartphone, runs Android 4.1 with the Doro Experience user interface.

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There are three physical keys on the front for Menu, Home and Back functions. Usability is further enhanced by a touchscreen keyboard powered by SwiftKey. Users can choose from Doro’s curated selection of the best apps and the full range of applications from Google Play.

Dimensions are 126 x 66 x 12.5mm with an 800 x 480 pixel display; the weight is 132g. A 1500mAh battery offers a standby time of up to 340 hours and a maximum talk time of 11 hours.

Chris Millington, Managing Director of Doro UK and Ireland, said “The name Liberto was specifically chosen for our new smartphone as it sums up the essence of the device perfectly. In ancient Rome, servants and slaves of the empire could earn their full citizenship to become fully contributing members of society. Such people were known collectively as ‘the Liberto’. This new mobile helps people, who might be hesitant about using a smartphone, to fully embrace modern society. We are liberating those who perceive smartphones to be overly complicated and crowded with difficult-to-use apps. Our new mobile will bring them into a world of technology in a positive and engaged way.”

“We have fused deep consumer insight with the latest smartphone technology to create something so easy and effortless. We have made functions such as sharing photographs and sending emails easier. The combination of our easy-to-use philosophy and smartphone technology make this a truly unique product. It certainly offers much more to British consumers and network operators alike.”

Details of UK retailers will be released next month.

Doro’s first smartphone, the PhoneEasy 740, was previewed at Mobile World Congress 2012 and released later that year.

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Article rating: 5.0

Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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