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Friday, October 25, 2013

The impact of iOS 7 on mobile app developers

Anton Faulconbridge writes:

It’s the latest tech update that everyone is talking about; for good or for bad, iOS7 is here and it’s something that all mobile app developers need to take into consideration. So, how have these changes to Apple’s system had an impact on third party apps?

Image

Face value

The first thing you notice when you start up iOS7 is the facelift that Apple have given their themes. The redesign has made it stark, minimal and yet dynamic in appearance, making full use of zoom and slide animations. This appearance is very different to the previous versions, making purpose built apps for Apple look outdated instantly. Many of the big players in the game like Twitter and Facebook were obviously aware of the significance of these changes and were able to release an update shortly after iOS7 was launched. Other mobile developers were not so fortunate and have had to completely overhaul their apps in an effort to keep them current.

How it feels

It isn’t just the look that has changed, but also the feel of how these apps operate. Previously, most apps worked on a layer base – clicking through navigation to get where you want to be. However, the minimalist nature of this update has forced many apps to adopt a more swipe-based interface. This means that now, instead of clicking through navigation menus, you simply swipe horizontally to get to the app’s most used features. This means that before, where many app developers only had to think about compatibility, there is now reason to consider the way in which the entire app works.

Compatibility

This really is the big issue when it comes to new software and mobile apps. If you haven’t been updating your app as the new updates roll in then you’ll probably find that your app no longer works effectively on the new systems and definitely no longer looks the part after the iOS7 drop. You might find that if your app requires a lot of memory to run then it will completely crash older devices or freeze on newer models. Unless you follow Apple closely and have a good idea of the changes that these updates will bring, a lot of the compatibility issues can only be worked out after the official launch.

Death of Novelty

Some of the most popular apps on the old systems include the novelty apps like flashlights and spirit levels, among others. Thanks to new additions to iOS7 these apps have been made completely redundant, forcing many mobile app developers to come up with new ideas for money making software. In a way this is encouraging for app developers as they created a feature so useful that Apple have integrated it in all their devices; however it is more than likely they received little or no compensation for their contribution. This means that many developers will need to come up with entirely new projects that are not already an existing feature of Apple devices but would be used on a regular basis – a very tricky task as Apple is constantly evolving.

So far we can see that iOS7 is having a massive impact on mobile app developers so far, and with various bug fixes and additional updates coming out this trend is set to continue.

Anton Faulconbridge is CEO of RantMedia, a mobile app development agency based in Cardiff.
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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

Author: The Fonecast
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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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