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Thursday, January 9, 2014

The Apple iPhone first appeared seven years ago

Mark Bridge writes:

In a way, it’s hard to believe that the first Apple iPhone wasn’t seen in public until this day seven years ago. It - and the trend towards one-piece smartphones with hardly any buttons - seems to have been with us for much longer.

Yet it was 9th January 2007 when Apple CEO Steve Jobs walked on stage at at the Macworld Conference in San Francisco and announced “Today, Apple is going to reinvent the phone”. The USA then had to wait until June for the phone to go on sale, selling a million units in 74 days. UK sales begin in November 2007, with the phone (2 megapixel camera, 3.5-inch display and a maximum 8GB of memory) costing £269 on an O2 contract.

But the iPhone wasn’t Apple’s first move into mobile communications. In 2005 the Motorola ROKR E1 had gone on sale. Although it didn’t bear the Apple name, it had been produced in partnership with Apple, was capable of linking with iTunes on a PC and had music controls that were familiar to anyone with an Apple iPod. Unfortunately, the relatively small memory and lack of features when compared to dedicated MP3 players meant the E1 didn’t sell as well as expected.

In fact, the Apple iPhone wasn’t even the world’s first smartphone with a full-length touch-controlled screen. Many would suggest that honour went to the LG Prada KE850, which was announced a week after the iPhone and went on sale in May 2007... while others would point to the stylus-operated IBM Simon from 1993.

However, it’s the success of iPhone that’s changed the way millions of people think about technology. And with $10 billion spent on downloadable apps in the Apple App Store last year, the iPhone is clearly here to stay. For a while, at least.

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Author: The Fonecast
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1 comments on article "The Apple iPhone first appeared seven years ago"

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Ashley James

1/10/2014 3:21 PM

Apple has gone from an innovative company, to an ordinary company. The companies primary focus seems to be "how to sue Samsung" This is also reflected in margins

http://bit.ly/AppleRevenueBreakDown

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Opinion Articles

Opportunities for media coverage and promotion at Mobile World Congress 2013

It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.

Yes, Christmas is over and everyone’s thinking about Mobile World Congress.

Author: The Fonecast
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Advertising gets truly personal with Pontis

Every mobile network customer can be offered an individually tailored deal

Mark Bridge writes:

Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.

Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.

Author: The Fonecast
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Top ten gadgets for 2013

Mark Bridge writes:

I’ve recently been talking to Theo Neumann from Wolverhampton City Radio about the top ten gadgets that are likely to hit the headlines in 2013. The most desirable, most likely to be talked about, most exciting… that kind of thing. Although my top 10 list isn’t entirely mobile-related, I thought it was worth sharing here.

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Are brands missing a trick with mobile?

Dave Katz writes:

It has been reported recently that consumer spend via mobile is on the increase this Christmas. Further confirmation has come from research indicating that 20% of the expected £4.6bn of total online shopping will be carried out using smartphones and tablets.

If consumers want to browse, research and purchase via mobile, then is it not something of a surprise that only 7% of adspend in the UK currently goes on mobile?

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Mobile phone industry predictions for 2013

Iain Graham, James Rosewell and Mark Bridge look into the future

Mark Bridge writes:

Predicting the future is easy. Making accurate predictions is more of a challenge. In our final podcast of 2012 we've provided a forecast for the mobile telecoms industry in 2013 - and we've also looked back at last year's expectations.

So... what do the three of us at TheFonecast.com expect from mobile phones and wireless technology next year?

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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