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Friday, January 24, 2014

More than half of all 4G data is being consumed by 0.1% of users

0.1% of the world’s 4G users consumed more than half of all LTE downlink data in 2013, according to a new report. That makes these ‘extreme’ 4G users 10 times more data hungry than 3G customers, where 1% of users consume half of all 3G downlink data.

The figures come from the JDSU Location Intelligence Business Unit, which was known as Arieso until its acquisition last year.

Back in 2011, data from Arieso showed that 1% of 3G users worldwide were consuming half of all 3G download data... and the figure was largely unchanged in 2012.

When it comes to specific devices, iPhone 5s users are the ‘hungriest’ for data downloads. They consume seven times as much data as iPhone 3G users in developed markets and 20 times as much data as iPhone 3G users in developing markets. Apple products are six of the top ten ‘hungriest devices’ in JDSU’s list, along with two Samsung phones, one from HTC and one from Sony.

However, Samsung users uploaded more data than other customers in 2013. Samsung Galaxy S4 users uploaded five times as much data as iPhone 3G users in developed markets and 11 times as much data in developing markets.

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Dr Michael Flanagan, author of the study and CTO of Mobility for the Network and Service Enablement business segment of JDSU, said “For the past three years we’ve seen explosive growth in mobile data usage, causing operators to have to wrestle with the challenges their success is creating. Each new generation of iPhone has resulted in increases in data consumption of between 20 - 40% - even today when data use is common. Though interestingly, users of the more economically-priced iPhone 5c consume data in the range between that of the iPhone 4s and 5 users.”

“The faster the speeds that mobile operators provide, the more consumers swallow it up and demand more. One would expect a honeymoon period in which early adopters test their toys. But for 4G users to consistently exhibit behaviour 10 times more extreme than 3G users well after launch constitutes a seismic shift in the data landscape. This has important ramifications for future network designs.”

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Opinion Articles

Operation Mobile as military prepares to synchronise with smartphones

How Mobile Apps are changing the way the military operates in the field

Kevin Deal, Vice President of Aerospace & Defence at IFS North America, writes:

It is difficult to believe that the idea of a hand-held mobile phone was an alien concept only a few short decades ago. From brick-sized analogue devices to wafer thin smartphones with processing capabilities comparable to those of laptops, new technology is constantly pushing the boundaries of what we can expect from our phones. And, in a reverse of the normal pattern of technology innovation, a development driven by consumers is set to have an important impact on aerospace and defence (A&D).

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Last week at The Fonecast: 19th November 2012

Confusion by numbers

Mark Bridge writes:

The last few days have been particularly busy for UK telecoms regulator Ofcom. It started the week by announcing its rules for next year’s UK 4G mobile spectrum auction – expect services to go live in around six months – and it ended the week with plans to avoid a 5G capacity crunch.

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Consumer privacy, opt-in marketing and the future of mobile

We talk to Henry Lawson of nFluence media

Mark Bridge writes:

Today’s consumers receive a seemingly never-ending stream of online information from their social networks, from websites, in their email and on their mobile devices. But is there a way to let individuals stay in control whilst also helping companies advertise their products?  According to nFluence Media, there definitely is.

To find out more, I spoke to Henry Lawson, co-founder and CEO of nFluence, and started by asking him to explain exactly what nFluence did.

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Doro aims at the sweet spot for easy-to-use mobile phones

Mark Bridge writes:

Here’s a statement that’ll come as no surprise to anyone who works in the UK mobile industry.

For many people, their mobile phone isn’t just a communication device. It’s a personal statement.

Of course it is. Why else can you buy a gold-plated iPhone, a diamante-encrusted Blackberry or a Samsung Galaxy SIII in colours “inspired by the Earth’s richest materials”?

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Ofcom asks "Which type of communicator are you?"

New analysis of the UK’s communication habits has found that people can be categorised into five different groups of communicators, ranging from the ‘always on’ to the ‘detached’.

Earlier this year, Ofcom’s Communication Market Report revealed that the UK is now texting more that talking. Further analysis of the research, published today, looks at the methods and frequency of communication, as well people’s attitudes towards it.

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