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Friday, January 24, 2014

More than half of all 4G data is being consumed by 0.1% of users

0.1% of the world’s 4G users consumed more than half of all LTE downlink data in 2013, according to a new report. That makes these ‘extreme’ 4G users 10 times more data hungry than 3G customers, where 1% of users consume half of all 3G downlink data.

The figures come from the JDSU Location Intelligence Business Unit, which was known as Arieso until its acquisition last year.

Back in 2011, data from Arieso showed that 1% of 3G users worldwide were consuming half of all 3G download data... and the figure was largely unchanged in 2012.

When it comes to specific devices, iPhone 5s users are the ‘hungriest’ for data downloads. They consume seven times as much data as iPhone 3G users in developed markets and 20 times as much data as iPhone 3G users in developing markets. Apple products are six of the top ten ‘hungriest devices’ in JDSU’s list, along with two Samsung phones, one from HTC and one from Sony.

However, Samsung users uploaded more data than other customers in 2013. Samsung Galaxy S4 users uploaded five times as much data as iPhone 3G users in developed markets and 11 times as much data in developing markets.

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Dr Michael Flanagan, author of the study and CTO of Mobility for the Network and Service Enablement business segment of JDSU, said “For the past three years we’ve seen explosive growth in mobile data usage, causing operators to have to wrestle with the challenges their success is creating. Each new generation of iPhone has resulted in increases in data consumption of between 20 - 40% - even today when data use is common. Though interestingly, users of the more economically-priced iPhone 5c consume data in the range between that of the iPhone 4s and 5 users.”

“The faster the speeds that mobile operators provide, the more consumers swallow it up and demand more. One would expect a honeymoon period in which early adopters test their toys. But for 4G users to consistently exhibit behaviour 10 times more extreme than 3G users well after launch constitutes a seismic shift in the data landscape. This has important ramifications for future network designs.”

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Opinion Articles

Ee-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

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Article rating: 4.0

Last week at The Fonecast: 10th September 2012

No Amazon smartphone, no Nokia tablet

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

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With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

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Last week at The Fonecast: 27th August 2012

4G gets a boost in the UK, Samsung gets a slap in the USA

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

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The Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

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