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Tuesday, June 17, 2014

UK consumers increasingly concerned about smartphone theft

Inhance Technology, which offers smartphone protection software, has published new research that shows 21% of UK consumers are more worried about being mugged for their smartphone or tablet than they were 12 months ago.

The figure is higher for women (26% feel more vulnerable) and for young adults aged 18-34 (30%). In the USA, 27% of consumers are more concerned about being robbed for their mobile device than they were 12 months ago.

It’s not just the loss of a physical device that troubles consumers: 74% of UK consumers believe the content on their mobile device is as valuable as the phone or tablet itself.

Paul Prendergast, CEO of Inhance Technology, said “The findings have serious implications for mobile retailers, carriers and insurance companies in terms of their warranty and insurance programs. Today’s smart consumer wants a device protection policy that will not only replace the device if lost, stolen or damaged but protect the sensitive and valuable data contained in smartphones and tablets.”

The Inhance Technology research, which was conducted by iReach Insights with a thousand UK respondents in the UK, found that 46% of consumers said they were more likely to buy a mobile device protection plan if it included an app to protect their content.

[Inhance Technology: Key USA and UK Consumer Concerns for Lost, Stolen and Damaged Mobile Devices]

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Opinion Articles

Last week at The Fonecast: 12th November 2012

Let the tills ring out...

Mark Bridge writes:

We’re moving into that time of year where product announcements are replaced by promotional campaigns and sales figures. Apple revealed it had sold three million assorted iPad tablets in just three days, while Samsung said its Galaxy SIII smartphone had sold more than 30 million units since its launch in May.

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Last week at The Fonecast: 5th November 2012

Expecting the expected

Mark Bridge writes:

Last week I referred to the previous week as having been ‘big news but no big surprises’ - and in many ways the past seven days have seen much of the same.

Author: The Fonecast
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Apple, Google Maps run afoul of South Korea

VOA News writes:

Some map applications are stirring up trouble, virtually erasing South Korea's claims to an island chain also claimed by Japan.

​​Both Apple and Google have removed the Korean name for the islands from their English and Japanese map services.

Author: The Fonecast
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New 'Shatoetry' app lets users send messages in William Shatner's voice

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Mark Bridge writes:

Look, I’m a fan of William Shatner. I enjoyed his autobiography on oh-so-many levels. And now the man known to many as Captain Kirk or T J Hooker has launched an iPhone app. It’s one of the few occasions I wish I had an iPhone.

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Last week at The Fonecast: 29th October 2012

Big news but no big surprises

Mark Bridge writes:

In many ways it’s been a week of big news without big surprises. Apple announced the much-rumoured iPad mini, which is just like an iPad but smaller. It also introduced a fourth-generation update to its larger iPad, promising more speed and more 4G connectivity.

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