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Friday, February 28, 2014

The number of cellular-connected tablets rises as SIM-enabled tablet sales fall

Figures from the USA show there were 10.4 million tablets using built-in cellular connections last year, which is a 46% increase from 2012.

However, sales of cellular-capable tablets fell from 16% of all tablet sales in 2012 to just 12% in 2013.

This apparent incongruity can be explained by an increase in affordable mobile data plans, according to NPD, which published the Connected Intelligence Mobile Connectivity Report.

It says many consumers had previously bought tablets with 3G or 4G connectivity but had only been using the WiFi connection.

In addition, overall tablet sales were up year-on-year in 2013.

Yet despite this increase in cellular usage, people are still relying on other mobile devices for most of their data needs. The average tablet user consumed just under 1GB of data per month, compared to the average smartphone user who used approaching 2GB of data each month.

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Brad Akyuz, director at Connected Intelligence, said “The fourth quarter was a good one for the top four carriers, with the addition of around 1.5 million new tablet subscribers. Even though AT&T and Verizon captured almost 90% of all tablet connections in the market, Sprint had a very good quarter and T-Mobile has a lot of potential with their new data plans. Cellular tablet use is still in its early days and, unlike smartphones, significant tablet cellular use is the exception, rather than the norm. Still, the most important factor is that more people are beginning to try the cellular data option. If they find a compelling use case we will see these use patterns grow aggressively.”

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Opinion Articles

Ee-ee-ee, says Everything Everywhere

Mark Bridge writes:

Mobile networks have changed, haven’t they?

Once they were all about delivering service. Coverage. Quality. Price. Now it’s much more about branding.

Everything Everywhere has announced it’s to become EE, an obvious abbreviation that’s been used in mobile industry briefings pretty much since the company was created two years ago. It joins the likes of Kentucky Fried Chicken, Hennes & Mauritz, British Home Stores, Independent Television and Marks & Spencer, although all of these took decades to transition into businesses that were just described by their initials.

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Article rating: 4.0

Last week at The Fonecast: 10th September 2012

No Amazon smartphone, no Nokia tablet

Mark Bridge writes:

It’s a smartphone autumn, as prophesied a few weeks ago by the Carphone Warehouse and many others. The frenzy of big-name announcements led by Samsung at Berlin’s IFA has given way to stand-alone media presentations from Nokia, Motorola and Amazon.

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With instant-pay apps, wallets can stay home

Ted Landphair of voanews.com writes:

A lot of people gave up carrying much cash a long time ago, since they knew ‘plastic’ - a credit or debit card, or a store or public transit ‘smart card’ - would be accepted just about everywhere.

But to hear tech companies tell it, plastic cards will be museum pieces as well before long.

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Last week at The Fonecast: 27th August 2012

4G gets a boost in the UK, Samsung gets a slap in the USA

Mark Bridge writes:

It was a week of dramatic contrasts in the mobile phone industry. We started with Everything Everywhere’s news that 4G service was coming to the UK this year – possibly with a new brand that’ll work alongside Orange and T-Mobile. Meanwhile Three UK seems to have its own plans that involve acquiring some excess 4G spectrum from Everything Everywhere. There was much muttering from Vodafone and O2, although whether this’ll manifest itself as legal action remains to be seen.

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The Hare and the Tortoise: the race for 4G/LTE in the UK

Robin Kent writes:

With this week’s announcement that Everything Everywhere has been given the green light to launch the UK’s first 4G service, competing operators such as Vodafone and O2 are getting hot under the collar. With every day that goes by, these operators lose vital competitiveness as the market creeps away them towards Orange and T-Mobile. This is a real life ‘hare and tortoise’ scenario.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

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