Latest Podcast



Featured Articles

Tuesday, December 20, 2011

T-Mobile UK customers get opt-in offers powered by Blyk

Everything EverywhereEverything Everywhere has started offering a version of its ‘Orange Shots’ service to T-Mobile UK customers.

Orange Shots was launched last year. It sends interactive ads to customers depending on their preference and is managed by advertising specialist Blyk.

The new T-Mobile service will be called ‘You Choose’. Customers who choose to participate are asked about their interests and then receive tailored news, information and offers from relevant brands.

Gerry McQuade, Chief Marketing Officer for Non Consumer Mobile at Everything Everywhere, said “’We’re pleased to be rolling out our interactive mobile advertising service on T-Mobile for the first time. Only Everything Everywhere customers get to benefit from receiving great content and offers via SMS & MMS which they can interact with – enhancing their mobile experience whilst at the same time providing a great opportunity for relevant advertisers.”

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Opinion Articles

Apple iPhone SMS text spoofing: whose fault is it?

Mark Bridge writes:

Last week, French iOS security researcher pod2g revealed a potential security risk with the Apple iPhone’s handling of SMS text messages.

All text messages can be sent with an optional ‘reply to’ telephone number that’s different from the sender’s number. The majority of text messages don’t use this feature - and many phones either ignore the extra data or display both numbers - but Apple’s iOS seems to handle it in a potentially risky way.

Author: The Fonecast
0 Comments
Article rating: No rating

Android vs iPhone: which is right for your business?

Kerry Butters writes:

When deciding on which mobile device is the right one for your business, there are a few things to take into consideration. Firstly, are you buying a handset for yourself or for others who work in the business, or are you considering running a BYOD (bring your own device) scheme.

Author: The Fonecast
0 Comments
Article rating: 4.0

Everything Everywhere confirms it's planning a new brand

Mark Bridge writes:

It’s been a busy day for Everything Everywhere. Alongside its 4G news came rumours that the company was planning a rebrand, with ‘Orange’ and ‘T-Mobile’ eventually being dropped in favour of the ‘Everything Everywhere’ branding.

There’s now an official statement from Everything Everywhere:

Author: The Fonecast
1 Comments
Article rating: No rating

Last week at The Fonecast: 20th August 2012

From saving money to saving lives

Mark Bridge writes:

Our first week of Olympics-free news didn’t start well for many people. Google said it was planning to reduce the number of employees at its Motorola Mobility subsidiary by around a fifth, cutting approximately 4,000 employees in a bid to return its mobile phone business to profitability.

Author: The Fonecast
0 Comments
Article rating: No rating

Adobe Flash has left the building

Mark Bridge writes:

So, that’s it. Today’s the day Adobe Flash Player - the preferred video player for many web sites - leaves the Google Play store.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First3334353638404142Last

Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

Author: The Fonecast
0 Comments
Article rating: No rating

Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

Author: The Fonecast
0 Comments
Article rating: No rating

Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

Author: The Fonecast
0 Comments
Article rating: No rating

Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

Author: The Fonecast
0 Comments
Article rating: No rating

A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
12345678910Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement