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Tuesday, December 20, 2011

T-Mobile UK customers get opt-in offers powered by Blyk

Everything EverywhereEverything Everywhere has started offering a version of its ‘Orange Shots’ service to T-Mobile UK customers.

Orange Shots was launched last year. It sends interactive ads to customers depending on their preference and is managed by advertising specialist Blyk.

The new T-Mobile service will be called ‘You Choose’. Customers who choose to participate are asked about their interests and then receive tailored news, information and offers from relevant brands.

Gerry McQuade, Chief Marketing Officer for Non Consumer Mobile at Everything Everywhere, said “’We’re pleased to be rolling out our interactive mobile advertising service on T-Mobile for the first time. Only Everything Everywhere customers get to benefit from receiving great content and offers via SMS & MMS which they can interact with – enhancing their mobile experience whilst at the same time providing a great opportunity for relevant advertisers.”

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Opinion Articles

Enterprise smartphones are a Trojan Horse

64% of all companies accept private smartphones but are not aware of the consequences

Ralf-Gordon Jahns of research2guidance writes:

The ever increasing demand for access to company data on the go has compelled companies to address the complexity of application deployment, device management, security management and user support. These factors will lead mobile device policy setting to become one of the most important decisions for IT departments.

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Can net neutrality ever be a bad thing?

We talk to Tekelec's CTO about the net neutrality debate

Mark Bridge writes:

If I’m paying for internet access - whether the arrangement is with a broadband service provider for my home or a mobile network operator on my smartphone - I want to be able to use that access however I want. That’s pretty much what net neutrality is all about.

But the debate isn’t necessarily as straightforward as it sounds. To learn more, I spoke to Doug Suriano, Chief Technology Officer at mobile broadband solutions company Tekelec.

Author: The Fonecast
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Article rating: 5.0

Hollywood plugs in to tech start-ups

Elizabeth Lee of voanews.com writes:

Smart phones and tablet computers have become so popular that they are now a part of everyday life for many people around the world. These devices have also prompted an explosion of mobile applications. Hollywood is plugging in to this potentially profitable world of new technology.

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Review of Nexus 7 audio recording

Review of Nexus 7 audio recording

Mark Bridge writes:

By now, everyone who's anyone has offered an online 'unboxing' of their Asus Google Nexus 7. And if they haven't, there's probably a review on the way.

I'm very happy with mine. But there was one particular usage scenario I was curious about. How would it function as an audio recorder?

Author: The Fonecast
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Article rating: 3.0

Last week at The Fonecast: 23rd July 2012

Google employee no.20 becomes the new number 1 at Yahoo!

Mark Bridge writes:

Internet veteran Yahoo! provided last week’s biggest news, at least in terms of press coverage. It appointed Marissa Mayer as its President and Chief Executive Officer, having enticed her away from Google after 13 years.

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Recent Podcasts

Reviewing our 2015 mobile industry predictions... and looking forward to 2016

Podcast - 15th January 2016

Iain Graham, James Rosewell and Mark Bridge return to review their mobile industry predictions from last year. Which mergers, partnerships and developments did they forecast correctly... and which didn’t work out as planned?

Later in the programme, the team anticipates some of the topics that will be hitting the headlines during 2016.

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Podcast from Mobile World Congress 2015

Podcast - 6th March 2015

Mark Bridge learns about the mobile technology trends at Mobile World Congress 2015 by chatting to James Rosewell of 51Degrees, Dr Kevin Curran from the IEEE and Chris Millington of Doro.

They talk about wearable devices, wireless charging, mobile operating systems and much more... including some of their favourite products from the exhibition.

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Looking back at February: from security scares to multiple MVNOs

Podcast - 27th February 2015

We're taking a look back at the biggest mobile industry news stories from February 2015, including allegations that the UK's security service tried to breach SIM card security by hacking into one of the world's biggest SIM producers.

We also talk about the planned BT and EE merger, the creation of two new UK virtual networks, some acquisitions in the mobile payment arena and a new Ubuntu smartphone.

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Interview with Chris Millington of Doro about mobile retailing, wearables and technology for older consumers

Podcast - 24th February 2015

In today's programme Mark Bridge talks to Chris Millington, who's Managing Director for Doro UK and Ireland.

They discuss the state of mobile retailing in the UK, the future of wearable devices and - as you might expect - smartphones for seniors.

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A month of mobile: O2 counts on 3, Microsoft counts to 10 and Apple counts its profits

Podcast - 30th January 2015

We're back with a month of mobile industry news, including takeover talks and takeover rumours. O2 and Three are said to be discussing a merger... but is there any truth in the suggestions that BlackBerry could be up for grabs?

We also discuss Apple's record-breaking quarterly figures, the highlights of CES and the launch of Microsoft Windows 10, as well as saying farewell to the current version of Google Glass.

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